As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

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As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

In recent years, The Weather Company, which produces forecasts for 2.2 billion locations every 15 minutes, has been using its troves of data in ways that go far beyond what’s happening outside. Since its acquisition by IBM in January 2016, the company has also begun swirling deeper and deeper into the world of advertising with…
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Author: Adweek Staff

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2017-09-25T03:04:46+00:00