Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products

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Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products

From click-to-buy buttons on Pinterest to “swipe up” directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers on the platforms they look to for inspiration. “It’s essentially upending the consumer purchase journey,” said Whitney Fishman Zember, managing…
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Author: Adweek Staff

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2017-09-25T03:04:44+00:00