Instagram’s Creative Lead Shares 6 Reasons Marketers Should Embrace Vanishing Content

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Instagram’s Creative Lead Shares 6 Reasons Marketers Should Embrace Vanishing Content

The advertising industry is changing, and new mobile formats are emerging every day. From shorter ads to disappearing Stories, these new formats are evolving the creativity game on mobile. As the adage goes, “creativity happens within constraints.” The question becomes how we effectively tell brand stories on these new formats, with pre-roll viewership lasting for…
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Author: Adweek Staff

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2017-10-27T03:00:40+00:00