How to Create a Transparent Lens Flare Overlay

2018-08-21T03:04:57+00:00August 21st, 2018|Categories: News, Tutorials|Tags: |

The Lens Flare filter included in Photoshop is a valuable tool to add those nice rounded bokeh-esque sun reflections. Sometimes adding a bit of a Lens Flare effect to an image can give it an authentic look (or as the Star Wars reboots taught us, just make it look cooler). Read more on Medialoot → [...]

Ten big Silicon Valley money players behind this November’s U.S. midterm elections

2018-08-21T03:04:40+00:00August 21st, 2018|Categories: News, Social Media|Tags: |

A cheat sheet to the gusher of cash flooding the system in advance of Election Day. Tech resistance to U.S. President Donald Trump has reached its zenith. But the universe of Democrats who are willing to cut seven-figure checks to liberal causes is still very small. By Silicon Valley standards, the amount of money required [...]

SodaStream’s path to its $3.2 billion Pepsi deal

2018-08-21T03:04:38+00:00August 21st, 2018|Categories: News, Social Media|Tags: |

The future of soda is carbonated water. As Americans try to eat healthier, junk-food brands are trying to become healthier, too. That’s part of the rationale behind Pepsi’s $3.2 billion purchase of refillable seltzer water maker SodaStream. While PepsiCo is expected to grow 2.3 percent this year, SodaStream recently increased its growth forecast for 2018. [...]

The internet’s favorite Goop critic, Dr. Jen Gunter, says ‘medical conspiracy theories’ are running amok online

2018-08-21T03:04:37+00:00August 21st, 2018|Categories: News, Social Media|Tags: |

Gunter is an OB/GYN and pain physician, but she became internet-famous for blogging about Gwyneth Paltrow’s wellness company. On this episode of Recode Decode, hosted by Kara Swisher, Kara talks with Dr. Jen Gunter, an OB/GYN and pain medicine physician, about how celebrity wellness brands have been overtaken by “medical conspiracy theories” and dangerous recommendations. [...]

Recode Daily: Have we broken Elon Musk?

2018-08-21T03:04:36+00:00August 21st, 2018|Categories: News, Social Media|Tags: |

Plus, Amazon aims at TiVo with its own DVR recorder; how TripAdvisor turned the travel industry upside down; you can buy Omarosa’s spy pen on Amazon. PepsiCo is buying SodaStream for $3.2 billion. The Israeli company sells devices for making carbonated water at home, sugary syrup optional. While soft-drink sales decline, SodaStream — which uses [...]

Startup adviser Elad Gil is worried that we’re losing our ability to be optimistic about tech

2018-08-21T03:04:35+00:00August 21st, 2018|Categories: News, Social Media|Tags: |

One of his pupils was mocked for saying he wanted his company to make the world a better place; Gil’s advice? “Find better friends.” On the latest episode of Recode Decode, hosted by Kara Swisher, startup adviser and Color Genomics co-founder Elad Gil talks about his new book, “High Growth Handbook: Scaling Startups from 10 [...]

How Color Balance Can Kill Your Color

2018-08-21T03:04:32+00:00August 21st, 2018|Categories: News, Photography|Tags: |

Sometimes taking a neutral position on things like color balance isn’t really the safe or smart thing to do – sometimes it’s downright dangerous! Gray Balance Versus White Balance The camera term for color balance is White Balance, although we measure gray cards rather than white surfaces. Why? The difference isn’t about semantics, it’s about [...]

4 Less Popular Types of Lighting Every Photographer Should Know

2018-08-21T03:04:31+00:00August 21st, 2018|Categories: News, Photography|Tags: |

How can you, as a photographer, best use lighting to your advantage? Working with different kinds of light can be a challenge for even the most seasoned photographers. This often leads to a common suggestion: “Point your shadow at the subject.” Yet certain underutilized less popular types of lighting can actually enhance your photographs. In [...]