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Home » NewsBlog » AD Week

Q&A: Elle Decor’s New Editor in Chief on the Elements of a ‘Stylish Life’ and What Does Well on Instagram

2017-09-26T03:04:47+00:00September 26th, 2017|Categories: News, Technology|Tags: |

Specs Current gig Editor in chief, Elle Decor Previous gig Style director, Town & Country Instagram @whowhatwhit Adweek: It seems like a lot of magazines in the shelter category have been trying to reinvigorate themselves by bringing in new editors to add more lifestyle, fashion, culture. Is that part of your directive? Whitney Robinson: The... [...]

Unilever’s CMO Says Viewability Is Improving, but Cross-Platform Measurement Problems Loom

2017-09-26T03:04:46+00:00September 26th, 2017|Categories: News, Technology|Tags: |

Two weeks after Procter & Gamble's chief brand officer Marc Pritchard gave an update about the state of what's increasingly become a messy digital media-supply chain at Dmexco, Unilever's CMO Keith Weed gave his own report card for partners during an Advertising Week keynote today. For one, agencies need to move beyond creating specialized, niche... [...]

Target Will Begin Incorporating Pinterest’s Lens Visual Search Technology

2017-09-26T03:04:44+00:00September 26th, 2017|Categories: News, Technology|Tags: |

Pinterest Lens visual search technology is coming to Target, starting with the mega-retailer's registry experience. Target announced in a blog post that it will begin incorporating Pinterest Lens directly into its applications and experiences. The retailer said Lens will be integrated into its registry experience "in the coming months," after which it will be integrated... [...]

Instagram Hits 800 Million Monthly Users, Adding 100 Million in Just 5 Months

2017-09-26T03:04:43+00:00September 26th, 2017|Categories: News, Technology|Tags: |

After announcing this morning that Instagram has 2 million advertisers, the Facebook-owned app also says that it has 800 million monthly users, up from 700 million in April. Carolyn Everson, Facebook's vp of marketing solutions, mentioned the stat during an Advertising Week presentation on Monday about video, adding that the growth over the past five... [...]

Snapchat in the Sky With Filters

2017-09-26T03:04:42+00:00September 26th, 2017|Categories: News, Technology|Tags: |

Look! Up in the sky! It's Snapchat's new Sky Filters in your photo Snaps! Snapchat Monday introduced Sky Filters, which are automatically added to users' filter carousels when a sky is recognized in photo Snaps. The messaging application said Sky Filters will rotate daily and include a starry night, stormy clouds, a beautiful sunset and... [...]

What Marketers Need to Know About Location-Based Advertising and Where It’s Headed

2017-09-25T03:04:48+00:00September 25th, 2017|Categories: News, Technology|Tags: |

Marketers have long envisioned a world where millions of people walking by a Starbucks store on a hot day are served an offer for an ice-cold coffee while browsing a website on their smartphone. That scenario, by and large, hasn't worked out for brands so far due to complexities in ad targeting, challenges around reaching... [...]

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

2017-09-25T03:04:46+00:00September 25th, 2017|Categories: News, Technology|Tags: |

In recent years, The Weather Company, which produces forecasts for 2.2 billion locations every 15 minutes, has been using its troves of data in ways that go far beyond what's happening outside. Since its acquisition by IBM in January 2016, the company has also begun swirling deeper and deeper into the world of advertising with... [...]

Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products

2017-09-25T03:04:44+00:00September 25th, 2017|Categories: News, Technology|Tags: |

From click-to-buy buttons on Pinterest to "swipe up" directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers on the platforms they look to for inspiration. "It's essentially upending the consumer purchase journey," said Whitney Fishman Zember, managing... [...]

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