(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.data-privacy-src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-1596564-1', 'auto'); ga('send', 'pageview');
Home » NewsBlog » AD Week

How Facebook Is Stepping Up for Victims of Hurricanes Maria and Irma

2017-09-22T03:05:29+00:00September 22nd, 2017|Categories: News, Technology|Tags: |

The Caribbean and the Southeastern U.S. continue to face the wrath of hurricane after hurricane, and Facebook continues to help. Just as it did with Hurricane Harvey at the end of August, Facebook pledged to match up to $1 million in donations to Save the Children to support relief efforts for victims of Hurricanes Maria... [...]

Facebook Improves Its Tools to Let Retailers Better Target Consumers Who Made Offline Purchases

2017-09-22T03:05:28+00:00September 22nd, 2017|Categories: News, Technology|Tags: |

Facebook improved its ability to help marketers determine the impact their ads on the social network have on in-store purchases and other offline outcomes with the introduction of two tools today. Marketers can now build custom audiences made up of Facebook users who have previously made offline purchases from retailers, or they can go one... [...]

Nielsen Social Content Ratings, Week of Sept. 11: A Draw Springs an Upset

2017-09-21T03:05:02+00:00September 21st, 2017|Categories: News, Technology|Tags: |

The 69th Annual Primetime Emmy Awards generated a substantial number of interactions across Facebook and Twitter, but the event was outpointed by two sports events. CBS' presentation of the Emmys totaled 5.973 million interactions across Facebook and Twitter, according to the Nielsen Social Content Ratings for the week--enough to lead television series and specials, but... [...]

Sheryl Sandberg Addresses Facebook’s Policies After Anti-Semitic Ad Targeting Exposed

2017-09-21T03:05:01+00:00September 21st, 2017|Categories: News, Technology|Tags: |

Facebook chief operating officer Sheryl Sandberg weighed in on recent issues involving the social network's ad-targeting options and detailed steps being taken by the company. Julia Angwin, Madeleine Varner and Ariana Tobin of ProPublica reported last week that topics such as "Jew hater," "How to burn Jews" and "History of 'why Jews ruin the world'"... [...]

Facebook’s Dynamic Creative Matches Brands’ Assets With Their Target Audiences

2017-09-21T03:05:00+00:00September 21st, 2017|Categories: News, Technology|Tags: |

Facebook is rolling out a way for advertisers to automatically match the best combination of creative with the audiences they are targeting. Solutions engineer Zain Aziz announced in a blog post that Dynamic Creative is now available through Facebook's marketing APIs (application-programming interfaces), with an "initial phased rollout" for Power Editor and Ads Manager. Aziz... [...]

Facebook Users Can Now Examine Their Recent Ad Activity

2017-09-21T03:04:58+00:00September 21st, 2017|Categories: News, Technology|Tags: |

Facebook quietly rolled out a feature that enables U.S. users (desktop and mobile) to revisit ads they have interacted with. Recent Ad Activity can be found among the bookmarks on both desktop and within the social network's flagship mobile applications, and clicking on it brings up a list of ads that users have clicked, liked,... [...]

Patrick Pichette Replaced Hugh Johnston on Twitter’s Board

2017-09-21T03:04:57+00:00September 21st, 2017|Categories: News, Technology|Tags: |

PepsiCo vice chairman and chief financial officer Hugh Johnston is off Twitter's board of directors, and he will be replaced by Patrick Pichette. Johnston, who joined Twitter's board in April 2016, is stepping down to join the board of directors at Microsoft. Pichette retired as CFO of Google in May 2015, after manning that position... [...]

Twitter Is Fielding Fewer Reports on Accounts Promoting Terrorism

2017-09-20T03:05:01+00:00September 20th, 2017|Categories: News, Technology|Tags: |

Twitter said it removed 299,649 accounts for promoting terrorism during the first six months of 2017, bringing its total to 935,897 from Aug. 1, 2015, through this past June 30. Promotion of terrorism accounted for slightly more than 2 percent of accounts reported to Twitter, as the social network cited an 80 percent plunge in... [...]

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Ok