Boxes and Arrows

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It’s a Bird, It’s A Plane, It’s a User Champion

2017-11-01T03:01:06+00:00

Like a superhero created when the contents of two beakers accidentally combine, a powerful hybrid has emerged in the software development world: the user champion. In this origin story, the beakers would be labeled “agile” and “user experience (UX)” because the user champion borrows some of the best ideas from both disciplines. From agile, it [...]

It’s a Bird, It’s A Plane, It’s a User Champion 2017-11-01T03:01:06+00:00

How to Use Gamification in Mobile App Onboarding

2017-10-18T03:01:15+00:00

Playing games is a human impulse. People get a kick out of competing, collecting things, and finishing tasks. You can apply game design elements to anything, which is called gamification. Mobile app onboarding is a useful place for a touch of competition or goal-setting. Whether as small as a progress bar or as major as [...]

How to Use Gamification in Mobile App Onboarding 2017-10-18T03:01:15+00:00

How Do You Gauge the Success of a VR Experience?

2017-10-04T03:05:30+00:00

Stepping into an artificial world is an exceptional experience, but just how do you gauge the success of a virtual reality (VR) experience? Well, there are many different methods to gauge success, and each method gives different results. VR is used in a variety of industries—primarily in gaming—but it has been used for informative 360-degree [...]

How Do You Gauge the Success of a VR Experience? 2017-10-04T03:05:30+00:00

Keep the Kitchen Cabinets from Overflowing

2017-09-27T03:05:46+00:00

Don’t laugh. I’m sure you’ve done this before. At the office, there’s a refrigerator cleanup every two weeks. At least I think it happens every two weeks. The office administrator sends out an email or posts a note on the fridge, warning you that things will be dumped if they’re not labeled. You’ve seen these [...]

Keep the Kitchen Cabinets from Overflowing 2017-09-27T03:05:46+00:00

User-Centered Design is Everyone’s Responsibility: A Launch Checklist

2017-08-16T03:06:45+00:00

I cannot count how many large-scale projects my team has been a part of where we’re scrambling last-minute to take care of some seemingly small but integral task necessary for launch. I’ve talked to others in the web design and marketing industry; my team is not alone in this launch frenzy. But does that make [...]

User-Centered Design is Everyone’s Responsibility: A Launch Checklist 2017-08-16T03:06:45+00:00

Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

2017-07-26T03:01:25+00:00

Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is below 1%, you are said to be within the industry norm. However, emails sent to [...]

Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers 2017-07-26T03:01:25+00:00

Monitoring User Experience Through Product Usage Metrics

2017-07-17T03:00:49+00:00

Introduction User experience (UX) teams have many types of data at their disposal to ascertain the quality of a digital product’s user experience. Traditionally, these sources have focused on direct customer feedback through methods such as interviews and usability studies, as well as surveys[1] and in-product feedback mechanisms. Beyond survey methodologies, however, it can be [...]

Monitoring User Experience Through Product Usage Metrics 2017-07-17T03:00:49+00:00

Make the Commercial First

2017-06-06T18:31:23+00:00

Illustrations by the talented Sous Simonphone.   If an app launches in the app store, and no one hears it, did it really launch? Today, digital products like apps and sites require marketing. Luckily, this has become easier to do, even a limited budget. This is also a great opportunity to do market research. Many [...]

Make the Commercial First 2017-06-06T18:31:23+00:00