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How Do You Gauge the Success of a VR Experience?

2017-10-04T03:05:30+00:00 October 4th, 2017|Categories: News, Tutorials|Tags: , |

Stepping into an artificial world is an exceptional experience, but just how do you gauge the success of a virtual reality (VR) experience? Well, there are many different methods to gauge success, and each method gives different results. VR is used in a variety of industries—primarily in gaming—but it has been used for informative 360-degree [...]

Keep the Kitchen Cabinets from Overflowing

2017-09-27T03:05:46+00:00 September 27th, 2017|Categories: News, Tutorials|Tags: , |

Don’t laugh. I’m sure you’ve done this before. At the office, there’s a refrigerator cleanup every two weeks. At least I think it happens every two weeks. The office administrator sends out an email or posts a note on the fridge, warning you that things will be dumped if they’re not labeled. You’ve seen these [...]

User-Centered Design is Everyone’s Responsibility: A Launch Checklist

2017-08-16T03:06:45+00:00 August 16th, 2017|Categories: News, Tutorials|Tags: , |

I cannot count how many large-scale projects my team has been a part of where we’re scrambling last-minute to take care of some seemingly small but integral task necessary for launch. I’ve talked to others in the web design and marketing industry; my team is not alone in this launch frenzy. But does that make [...]

Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

2017-07-26T03:01:25+00:00 July 26th, 2017|Categories: News, Tutorials|Tags: , |

Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is below 1%, you are said to be within the industry norm. However, emails sent to [...]

Monitoring User Experience Through Product Usage Metrics

2017-07-17T03:00:49+00:00 July 17th, 2017|Categories: News, Tutorials|Tags: , |

Introduction User experience (UX) teams have many types of data at their disposal to ascertain the quality of a digital product’s user experience. Traditionally, these sources have focused on direct customer feedback through methods such as interviews and usability studies, as well as surveys[1] and in-product feedback mechanisms. Beyond survey methodologies, however, it can be [...]

Make the Commercial First

2017-06-06T18:31:23+00:00 April 14th, 2017|Categories: News, Tutorials|Tags: , |

Illustrations by the talented Sous Simonphone.   If an app launches in the app store, and no one hears it, did it really launch? Today, digital products like apps and sites require marketing. Luckily, this has become easier to do, even a limited budget. This is also a great opportunity to do market research. Many [...]

How to Avoid UX Burnout

2017-06-06T19:23:47+00:00 January 18th, 2017|Categories: News, Tutorials|Tags: , |

As I watched the app go live in across the various app stores I felt exhausted. The steps leading up to the launch had been intense, involving multiple stakeholders, scores of different user personas, and innumerable iteration cycles spread across a multitude of design teams. We shipped the project on time and shared high-fives all [...]

Designing Progressive Web Applications for the Future

2017-06-07T08:28:10+00:00 December 21st, 2016|Categories: News, Tutorials|Tags: , |

Google unveiled progressive web apps around 12 months ago. We’ve now had the chance to look at some of the pioneers of the technology, see how they’ve managed to implement the concepts, and look at their results. As both a web and Android developer, I’ve been very interested in progressive web apps, not just from [...]