Home » NewsBlog » Google

Why loyalty, not view count, should be your new North Star

2018-04-11T03:05:49+00:00 April 11th, 2018|Categories: News, Tutorials|Tags: |

As NBC News Digital has adopted loyalty as their North Star, it has shifted its focus to content consumption, not view counts. From creating NBC Left Field to measuring return frequency, see how they did it. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

How data-driven marketing helps you act when the time is right

2018-04-06T03:06:00+00:00 April 6th, 2018|Categories: News, Tutorials|Tags: |

New research reveals how brands who show up with the right message in just the right moment are the ones finding pathways to growth and revenue. See how these brands are using audience data to make timely customer connections. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by [...]

4 principles for creating video ads that drive conversions

2018-04-03T03:05:24+00:00 April 3rd, 2018|Categories: News, Tutorials|Tags: |

How Yoox, an online luxury outlet, used direct response video ads to drive conversions. Learn from the four elements the brand got right, which can be guiding principles to improve advertising conversions and user actions. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

4 questions for YouTube’s performance ads product lead

2018-03-30T03:06:00+00:00 March 30th, 2018|Categories: News, Tutorials|Tags: |

Performance video is going through a renaissance. We sat down with YouTube’s performance ads product lead Nicky Rettke to learn more about that renaissance and what it means for today’s marketers. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

How one retailer is shifting to an AI-first mentality

2018-03-21T03:06:01+00:00 March 21st, 2018|Categories: News, Tutorials|Tags: |

We sat down with 1-800-Flowers.com CMO Amit Shah, who shared how the company is investing in voice assistants and voice shopping, and focusing on learning quotients to create seamless experiences for today’s cross-device customers. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

How mobile became a power tool in idle moments

2018-03-15T03:06:07+00:00 March 15th, 2018|Categories: News, Tutorials|Tags: |

The latest smartphone usage shows that mobile is far from a time waster. In fact, it turns previously wasted time into something productive, writes Google Head of Ads Research Sara Kleinberg. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Measurement matters: Laying a foundation for better measurement, today and tomorrow

2018-03-14T03:05:53+00:00 March 14th, 2018|Categories: News, Tutorials|Tags: |

Effective measurement is one of the most complex challenges advertisers face. Why? Because better measurement drives growth. We have found that to be effective, measurement solutions must consist of a few key elements. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico