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How Panera uses digital to drive demand and remove friction

2018-05-15T03:05:27+00:00 May 15th, 2018|Categories: News, Tutorials|Tags: |

The key to success is anticipating customer desire and reducing purchasing friction, says Panera’s senior VP of marketing. Here Chris Hollander discusses how Panera has evolved into a billion-dollar business with a digital-first strategy. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Engage more users: 3 tips for optimizing mobile app performance

2018-05-15T03:05:25+00:00 May 15th, 2018|Categories: News, Tutorials|Tags: |

Marketers should test and optimize their apps for performance in diverse conditions. After all, an app that functions well gives all types of users a great experience. Here are three tips that can help improve app performance. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

4 insights into how shoppers use apps and mobile sites

2018-05-09T03:05:47+00:00 May 9th, 2018|Categories: News, Tutorials|Tags: |

Today’s mobile shoppers are more empowered. While people don’t have a strong affinity toward either, apps and mobile sites serve unique shopping needs. Here are insights on how both platforms are driving mobile shopping decisions. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store

2018-05-03T03:05:11+00:00 May 3rd, 2018|Categories: News, Tutorials|Tags: |

Shoppers spend time upfront to research, but when they’re ready to buy, they want the item immediately. In-store purchases play a key role in meeting this shopping need. See what this means for retailers like you. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Putting the ‘view’ in view-through conversions

2018-05-03T03:05:08+00:00 May 3rd, 2018|Categories: News, Tutorials|Tags: |

The advertising viewability standard stipulates that at least 50% of an ad must be visible for a minimum of one second for display ads or two seconds for video ads. Despite its importance to brand and performance advertising, the industry hasn’t fully embraced it. Think with Google - Discover Marketing Research & Digital Trends Go [...]