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Why Google will be back at the Cannes Lions

2018-06-02T03:06:22+00:00 June 2nd, 2018|Categories: News, Tutorials|Tags: |

Discover the industry issues Google sees heading into the Cannes Lions Festival, and how that's shaping the conversations we will foster at the event. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

3 steps to evolve auto industry marketing

2018-05-23T03:06:19+00:00 May 23rd, 2018|Categories: News, Tutorials|Tags: |

As car shoppers increasingly conduct more of their research online, it’s critical to send a consistent, coordinated message throughout the shopper journey. Here are 3 steps to take to improve your auto industry marketing. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Winning with apps: 5 ways to punch up your mobile playbook

2018-05-22T03:06:00+00:00 May 22nd, 2018|Categories: News, Tutorials|Tags: |

App user demographics show an 80% churn within three months. It’s critical to know how people use apps, and how to attract more users. To help, we’ve identified five app growth tips for your mobile playbook. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

How conversational searches change your search strategy

2018-05-18T03:05:43+00:00 May 18th, 2018|Categories: News, Tutorials|Tags: |

We’ve noticed more people searching with natural language. Much like when they talk to a person, people are starting to use "I" in their search queries. See what these search questions mean for marketers. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

3 insights that will help you serve today’s B2B buyer

2018-05-18T03:05:41+00:00 May 18th, 2018|Categories: News, Tutorials|Tags: |

The way B2B buyers research and shop has changed dramatically. With digital at the helm, most buyers are starting their purchase journey without setting foot into a store—even if they ultimately purchase offline. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

3 benefits to merging your app and mobile web teams

2018-05-16T03:06:13+00:00 May 16th, 2018|Categories: News, Tutorials|Tags: |

The mobile purchasing journey is full of people switching between apps and mobile sites before making a decision. This new behavior requires a tandem effort among app and mobile web teams to ensure friction-free points of sale. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Turn attention into action

2018-05-16T03:05:59+00:00 May 16th, 2018|Categories: News, Tutorials|Tags: |

In a world where people watch what they want, on any device, capturing attention is hard. This guide to effective YouTube video marketing will show you how to capture attention and drive results. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico