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How YouTube influencers are rewriting the marketing rulebook

2017-10-06T03:06:31+00:00

Almost everyone has been jumping on the YouTube influencer marketing bandwagon, but few understand what “influence” really is or how it works. Until now. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

How YouTube influencers are rewriting the marketing rulebook 2017-10-06T03:06:31+00:00

Unilever’s CMO shares 3 brands he thinks are exceeding consumer expectations

2017-10-04T03:05:46+00:00

As consumer’s expectations rise, so do the stakes for brands. Keith Weed highlights three brands that are connecting with empowered consumers. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Unilever’s CMO shares 3 brands he thinks are exceeding consumer expectations 2017-10-04T03:05:46+00:00

My top 3 takeaways from Advertising Week NY

2017-10-04T03:05:43+00:00

Keith Weed, CMO of Unilever, shares his view on the future of advertising in 2018 based on his takeaways from Advertising Week NY. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

My top 3 takeaways from Advertising Week NY 2017-10-04T03:05:43+00:00

Smarter with data: Using cloud technology to turn data streams into results

2017-09-29T03:06:07+00:00

Advanced data analytics and machine learning are making customer data more sophisticated. Here’s what leading marketers have learned about using those tools. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Smarter with data: Using cloud technology to turn data streams into results 2017-09-29T03:06:07+00:00

AI and machine learning get us one step closer to relevance at scale

2017-09-29T03:06:05+00:00

Artificial intelligence and machine learning are already transforming the technological landscape, but what can this mean for your marketing efforts? Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

AI and machine learning get us one step closer to relevance at scale 2017-09-29T03:06:05+00:00

3 tips for making effective, hyper-relevant video ads at scale

2017-09-27T03:05:59+00:00

Anheuser-Busch’s Lime-A-Rita uses contextual advertising to deliver content that’s both relevant to the viewer and to the context in which they’re watching. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

3 tips for making effective, hyper-relevant video ads at scale 2017-09-27T03:05:59+00:00

The key to attention-grabbing video ads? How they’re served, not just what’s in them

2017-09-26T03:06:06+00:00

How can you make attention-grabbing ads? New research from Nielsen and Ipsos reveals it’s about targeting just as much as the ads themselves. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

The key to attention-grabbing video ads? How they’re served, not just what’s in them 2017-09-26T03:06:06+00:00