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The key to attention-grabbing video ads? How they’re served, not just what’s in them

2017-09-26T03:06:06+00:00

How can you make attention-grabbing ads? New research from Nielsen and Ipsos reveals it’s about targeting just as much as the ads themselves. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

The key to attention-grabbing video ads? How they’re served, not just what’s in them 2017-09-26T03:06:06+00:00

Don’t be misled by these online-to-offline marketing myths

2017-09-22T03:06:38+00:00

A successful online-to-offline marketing strategy involves knowing the solutions available, how to measure, and how to take action to get results. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Don’t be misled by these online-to-offline marketing myths 2017-09-22T03:06:38+00:00

Join Google at Advertising Week 2017

2017-09-14T03:06:45+00:00

advertising-week-2017 Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Join Google at Advertising Week 2017 2017-09-14T03:06:45+00:00

How to make every mobile moment a brand-builder

2017-09-06T03:04:08+00:00

To better understand how mobile interactions either damage or build brand equity, we studied of more than 2,000 smartphone users’ mobile experiences. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

How to make every mobile moment a brand-builder 2017-09-06T03:04:08+00:00

Looking to win the battle for consumer attention? Take the blindfold off.

2017-08-31T03:03:19+00:00

When streaming went mainstream, the ad industry broke. Thales Teixeira, an HBS professor and consultant, shares his research on customer attention. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Looking to win the battle for consumer attention? Take the blindfold off. 2017-08-31T03:03:19+00:00

Inside Google marketing: How we use contextual signals to break through with mobile users

2017-08-29T03:06:05+00:00

When you get mobile advertising right you can get immense returns from that investment. See what it takes to create a winning strategy to reach mobile users. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Inside Google marketing: How we use contextual signals to break through with mobile users 2017-08-29T03:06:05+00:00

Micro-Moments Now: Why you should be the adviser consumers are searching for

2017-08-29T03:06:04+00:00

Most buying behavior now involves mobile research, giving marketers an opportunity to influence these investigative shoppers with helpful advice. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Micro-Moments Now: Why you should be the adviser consumers are searching for 2017-08-29T03:06:04+00:00