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Beverage trends 2017: Google data reveals what’s satisfying consumers’ thirst

2017-08-25T03:01:23+00:00

The beverage industry is evolving so quickly, it’s a challenge to pinpoint which trends matter most. Our Beverage Trends Report alleviates the guesswork. Think with Google: Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Beverage trends 2017: Google data reveals what’s satisfying consumers’ thirst 2017-08-25T03:01:23+00:00

Three ways travel marketers can fine-tune their measurement strategy

2017-08-25T03:01:21+00:00

As digital’s influence on travel continues to grow, a marketing objective to measure engagement across channels and devices is key. Think with Google: Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Three ways travel marketers can fine-tune their measurement strategy 2017-08-25T03:01:21+00:00

How successful businesses win consumer experiences

2017-08-24T03:02:08+00:00

Google and eConsultancy uncovered three common attributes that leading marketers use to build great experiences that meet consumer expectations. Think with Google: Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

How successful businesses win consumer experiences 2017-08-24T03:02:08+00:00

Micro-Moments Now: Why expectations for “right now” are on the rise

2017-08-22T03:01:42+00:00

As consumer behaviors shift to on-the-spot decisions based on immediate need, the onus is on marketers to provide incredible mobile experiences to win them over. Think with Google: Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Micro-Moments Now: Why expectations for “right now” are on the rise 2017-08-22T03:01:42+00:00

How L’Oréal, a century-old company, uses experimentation to succeed in the digital age

2017-08-22T03:01:40+00:00

Century-old cosmetics brand L’Oréal focuses on experimentation and innovation to vamp up digital ads, and remain at the forefront of the beauty industry. Think with Google: Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

How L’Oréal, a century-old company, uses experimentation to succeed in the digital age 2017-08-22T03:01:40+00:00

Make the grade for back-to-school: 4 YouTube trends to inform your video strategy

2017-08-18T03:07:13+00:00

Watch time for back-to-school content is soaring on YouTube. Check out four trends to consider for your back-to-school advertising strategy. Think with Google: Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Make the grade for back-to-school: 4 YouTube trends to inform your video strategy 2017-08-18T03:07:13+00:00

The secret to successful influencer marketing? Letting go of control

2017-08-17T03:02:20+00:00

Brita’s latest YouTube ad targeted a millennial audience using social influencer King Bach and NBA superstar Steph Curry. Think with Google: Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

The secret to successful influencer marketing? Letting go of control 2017-08-17T03:02:20+00:00

Micro-Moments Now: Why “near me” intent is a “near you” opportunity

2017-08-15T03:01:23+00:00

Consumers demand increased relevancy from local search and expect to receive customized, location specific information when they want it, wherever they are. Think with Google: Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico

Micro-Moments Now: Why “near me” intent is a “near you” opportunity 2017-08-15T03:01:23+00:00