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Grow your business faster with machine learning: Part I

2018-01-09T03:01:21+00:00 January 9th, 2018|Categories: News, Social Media|Tags: |

At the start of the new year, we take time to look at what’s ahead, from eating healthier to spending more time outdoors. This week at the Consumer Electronics Show, we get to take a similar look ahead, at the future of technology. Thanks to innovations like smartphones and voice-activated speakers, consumers are now super-empowered [...]

5 New Year’s Resolutions for AdWords Success

2017-12-22T03:01:31+00:00 December 22nd, 2017|Categories: News, Social Media|Tags: |

With 2018 only weeks away, our team compiled a few AdWords New Year’s resolutions for you to consider.1. I will try out new AdWords innovations.The new AdWords experience is packed with new features like promotion extensions and ad variations that have helped advertisers improve performance. For example, Torrid saw a 30% lift in conversion rate [...]

Keep the lights on for the last-minute shopper this December

2017-12-08T03:01:18+00:00 December 8th, 2017|Categories: News, Social Media|Tags: |

Would it surprise you to hear that we see 34% more shopping searches on Christmas Day than on Black Friday1? That’s just one of the eye-opening consumer trends we’re watching closely now that the 2017 holiday season is in full swing.With mobile, shoppers know they can easily find and get what they’re looking for up [...]

Product ratings on Shopping ads now available globally

2017-12-06T03:01:07+00:00 December 6th, 2017|Categories: News, Social Media|Tags: |

Since we introduced product ratings, we’ve been working on new ways to help you gather feedback about your products and drive more qualified traffic to your site. Today, we’re making product ratings available in all markets where Google Shopping is present.Product ratings appear in the form of stars and review counts on Shopping ads. This [...]

Win over more users with a new playable ad format in Universal App campaigns

2017-12-05T03:00:51+00:00 December 5th, 2017|Categories: News, Social Media|Tags: |

The holiday season is upon us, and millions of consumers around the world are looking forward to unwrapping their new devices and downloading their favorite apps. People have so many choices when it comes to apps, so it’s critical for you to capture their attention and give them a reason to engage with your app.That’s [...]

Google Manufacturer Center rolls out international expansion, API updates, and new content discovery opportunities to help you better showcase your brand online

2017-11-30T03:00:42+00:00 November 30th, 2017|Categories: News, Social Media|Tags: |

With the launch of self-sign up earlier this year, thousands of top brands and manufacturers have already begun using Google Manufacturer Center to enhance their product’s images, descriptions and variants in Shopping ads. Today, we’re excited to announce new ways to help brands -- both in the US and abroad -- manage their data more [...]

Holiday shoppers are in the driver’s seat — here’s what they’re looking for on Black Friday, and beyond

2017-11-22T03:01:33+00:00 November 22nd, 2017|Categories: News, Social Media|Tags: |

In those spare moments between basting the turkey, assembling gingerbread houses, and planning your ugly-sweater party, you might find yourself reaching for your phone to research holiday gifts you still need to buy. You’re not alone: With information readily available at the swipe of a finger, holiday shoppers are doing more research before buying than [...]

New AdWords innovations to drive better results for your business

2017-11-17T03:01:02+00:00 November 17th, 2017|Categories: News, Social Media|Tags: |

Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations available only in the new experience. From promoting your latest offers to finding ways to [...]