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Home » NewsBlog » Inside AdWords

Winter is coming: prepare for the holiday app-ortunity

2018-11-09T03:04:33+00:00November 9th, 2018|Categories: News, Social Media|Tags: |

It’s the holiday season and that means two things: shiny new devices and lots of apps for getting things done! There will be more people taking valuable actions and more opportunities for you to be there when people are looking. According to Adjust, people who install apps in December complete twice as many in-app actions—like [...]

Drive better results: An insider’s look at the latest Google Ads innovations

2018-10-26T03:04:35+00:00October 26th, 2018|Categories: News, Social Media|Tags: |

With the busy holiday season ahead, we're investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX East. Easier ways to manage your messages It’s no surprise that messaging has become a big part of our modern lives. If you’re inviting a [...]

Explore product search trends with Shopping Insights

2018-10-17T03:04:56+00:00October 17th, 2018|Categories: News, Social Media|Tags: |

With the world of commerce at their fingertips, consumers are more curious, more demanding and more impatient than ever before. As a result, retailers have to anticipate customers’ needs in order to provide the products they’re looking for and plan marketing strategies. In a recent study, we learned that 84 percent of Americans are shopping [...]

Helping shoppers buy effortlessly from Best Buy, Nike, and Sephora over the holidays

2018-10-17T03:04:53+00:00October 17th, 2018|Categories: News, Social Media|Tags: |

Today, 76% of U.S. holiday shoppers over 18 use three or more channels.1 At the same time, they expect their experiences to be fast, frictionless, and personalized wherever they are, on whatever device they use. A recent study shows that Google is the first place US shoppers go to discover or find a new brand or [...]

From discovery to click, new YouTube ads capabilities for more effective video storytelling

2018-10-02T03:04:49+00:00October 2nd, 2018|Categories: News, Social Media|Tags: |

The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes. At Advertising Week New York, we’re announcing new ways for marketers to become more effective full-funnel storytellers using the combined power of YouTube’s creative canvas with Google’s machine learning and measurement solutions. [...]

New MRC accreditations and partners for Google and YouTube ads measurement

2018-09-28T03:04:56+00:00September 28th, 2018|Categories: News, Social Media|Tags: |

Is my marketing working? It sounds like a simple question, but in today's complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council (MRC), and partnerships with leading measurement technology providers. Together, these efforts help ensure that the metrics our advertising solutions [...]

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