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New AdWords innovations to drive better results for your business

2017-11-17T03:01:02+00:00

Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations available only in the new experience. From promoting your latest offers to finding ways to [...]

New AdWords innovations to drive better results for your business 2017-11-17T03:01:02+00:00

Reach more shoppers this holiday season with new innovations from Merchant Center and AdWords

2017-11-10T03:01:06+00:00

The “last minute” is getting later and later for holiday shoppers: with mobile searches for “where to buy” peaking on Christmas Eve, today’s empowered consumers still expect to be able to find and get that perfect gift—right up until those final hours.To help you reach those last-minute shoppers in a hurry this holiday season, we’re [...]

Reach more shoppers this holiday season with new innovations from Merchant Center and AdWords 2017-11-10T03:01:06+00:00

Let it snow new users with Universal App campaigns

2017-11-09T03:00:41+00:00

This holiday season, consumers want to get exactly what they want, instantly and effortlessly. And it's often a mobile app that delivers what they need — whether it's a flight home or a new puzzle game to pass the time during the flight.To reach these consumers when they’re ready to take action, marketers, app developers [...]

Let it snow new users with Universal App campaigns 2017-11-09T03:00:41+00:00

New: AdWords Data Control makes Data Studio reports even easier

2017-11-08T03:01:02+00:00

According to research, 61% of marketing decision makers said they struggled to access or integrate the data they needed last year.1 And who can blame them, given how hard it is to gather data in one place and make it easy to understand? It's not easy to pull reports in all kinds of formats, import [...]

New: AdWords Data Control makes Data Studio reports even easier 2017-11-08T03:01:02+00:00

‘Tis the season to get customers back in your app

2017-11-03T03:00:47+00:00

This holiday season, millions of people around the world will use mobile apps to shop, travel, and get things done. Consumers have more choice than ever before, so it’s critical for marketers and developers to deliver seamless experiences that keep users coming back. During this busy time of year, it's even more important for marketers [...]

‘Tis the season to get customers back in your app 2017-11-03T03:00:47+00:00

Best practices to succeed with Universal App campaigns

2017-11-03T03:00:45+00:00

It’s almost time to move all your AdWords app install campaigns to Universal App campaigns (UAC). Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible.With UAC, you can reach the right people across all of Google’s largest properties [...]

Best practices to succeed with Universal App campaigns 2017-11-03T03:00:45+00:00

Get more out of your local and omni-channel marketing

2017-10-26T03:01:58+00:00

Yesterday at SMX East in New York City, I shared new innovations to help local and omni-channel marketers drive more foot traffic to business locations. To help you succeed with these new innovations, we also updated our Best Practices guides with new recommendations to drive more offline sales with online ads, and to glean more actionable insights [...]

Get more out of your local and omni-channel marketing 2017-10-26T03:01:58+00:00

Unwrapping new innovations for the holidays and beyond

2017-10-25T03:01:37+00:00

The end of 2017 is just around the corner, and for many marketers, the most important time of year is still to come: the holiday season. With mobile as their “anywhere” assistant, today’s researched-obsessed shoppers are more curious, demanding and impatient than ever before. Today, we’re introducing innovations to help you meet these rising consumer [...]

Unwrapping new innovations for the holidays and beyond 2017-10-25T03:01:37+00:00