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Home » NewsBlog » Inside AdWords

Restricting ads in third-party tech support services

2018-09-28T03:04:26+00:00September 28th, 2018|Categories: News, Social Media|Tags: |

One of our top priorities is to maintain a healthy advertising ecosystem, and that means protecting people from misleading, inappropriate and harmful ads. We have teams of engineers, policy experts, product managers and others who wage a daily fight against bad actors. Over the years, this commitment has made the web a better place for [...]

Create more effective ads for today’s consumer

2018-08-28T03:04:28+00:00August 28th, 2018|Categories: News, Social Media|Tags: |

Consumers are more curious and more demanding than ever before. They expect to get things done faster–engaging with ads that are uniquely relevant to them. In fact, 91 percent of mobile users bought or plan to buy something after seeing an ad they described as relevant.1 That means it’s critical for marketers to create a [...]

Google Hotel Ads joins Google Ads

2018-08-04T03:04:54+00:00August 4th, 2018|Categories: News, Social Media|Tags: |

In 2010, we started showing hotel information in a more useful way with sponsored hotel prices in Google Maps. Since then, we’ve expanded Google Hotel ads to more than 150 countries on Google.com and Google Maps, helping travelers browse hotels on mobile devices and spot hotel deals. Our Hotel ad partners are happy with the [...]

Speed matters when providing assistive experiences

2018-08-04T03:04:50+00:00August 4th, 2018|Categories: News, Social Media|Tags: |

Getting better results from your online ads today requires more than just the right keywords or the right bids. You need to deliver the helpful and frictionless experiences consumers expect from brands. Yesterday at Google Marketing Live, we shared ad innovations powered by Google’s machine learning that help you do just that. However, even the [...]

Driving results with video at every stage of the customer journey

2018-08-04T03:04:44+00:00August 4th, 2018|Categories: News, Social Media|Tags: |

People increasingly visit YouTube to learn new things, in addition to entertaining themselves and connecting with others. In many ways, YouTube has become as much an information destination as an entertainment hub. And that quest for information certainly extends to brands, products and services. So what does that mean for marketers? It means video has [...]

Putting machine learning into the hands of every advertiser

2018-07-11T03:00:37+00:00July 11th, 2018|Categories: News, Social Media|Tags: |

The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done. In just one hour, we’ll share how we're helping marketers unlock more opportunities for [...]

Introducing simpler brands and solutions for advertisers and publishers

2018-06-28T03:05:08+00:00June 28th, 2018|Categories: News, Social Media|Tags: |

We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and relevant in the moment. That idea was [...]

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