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A new video format to reach people across the mobile web and apps

2018-04-18T03:05:00+00:00April 18th, 2018|Categories: News, Social Media|Tags: |

Over the last year, we've been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time interacting with apps and sites on their mobile devices. Starting today, you can use outstream video ads, a new format built exclusively for mobile environments, [...]

Build better media plans on YouTube and across the web with Reach Planner

2018-04-10T03:04:44+00:00April 10th, 2018|Categories: News, Social Media|Tags: |

How many people can I reach on YouTube for $100k? And how much should I spend on TrueView versus Bumpers?Starting today, we’ve made it easier to answer questions like these by introducing Reach Planner, a new tool in AdWords. Now, for the first time, advertisers can forecast the reach and frequency achievable on YouTube and [...]

Sight, sound and scale: Introducing TrueView for reach

2018-04-03T03:04:38+00:00April 3rd, 2018|Categories: News, Social Media|Tags: |

Building brand awareness and increasing market penetration used to be fairly straightforward: find the most popular shows on television, put your ad there and maximize reach among your demographic target.With a historic amount of content at viewers’ fingertips, it may seem easier than ever to hit your reach target. But today you don’t just want [...]

Changes to our ad policies to comply with the GDPR

2018-03-23T03:05:39+00:00March 23rd, 2018|Categories: News, Social Media|Tags: |

In May, Europe’s new General Data Protection Regulation (GDPR) comes into effect. Google is committed to complying with the GDPR, and in preparation, we’ve been working with our customers and partners to inform them about changes we’re making to our policies across our various products. Today we’re informing advertisers and publisher partners about changes to [...]

Today at Shoptalk: Turning intent into action to deliver better shopping experiences

2018-03-21T03:05:11+00:00March 21st, 2018|Categories: News, Social Media|Tags: |

We've long talked about mobile being the "future of retail." Now that this future has arrived, what's next? At this year’s Shoptalk in Las Vegas, I shared how today’s ever-curious, demanding and impatient shopper is moving and buying online, in stores, and even hands-free with their voice—creating opportunities for retailers to assist them in ways [...]

Help shoppers take action, wherever and however they choose to shop

2018-03-20T03:04:43+00:00March 20th, 2018|Categories: News, Social Media|Tags: |

Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their day-to-day shopping tasks. We see this in our data: mobile searches for “where to buy” grew over 85% over the past 2 years.1 Moreover, 44% of those who use their voice-activated speaker at least weekly say [...]