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Help shoppers take action, wherever and however they choose to shop

2018-03-20T03:04:43+00:00 March 20th, 2018|Categories: News, Social Media|Tags: |

Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their day-to-day shopping tasks. We see this in our data: mobile searches for “where to buy” grew over 85% over the past 2 years.1 Moreover, 44% of those who use their voice-activated speaker at least weekly say [...]

Become the GOAT of mobile gaming with new innovations from AdWords & AdMob

2018-03-16T03:05:28+00:00 March 16th, 2018|Categories: News, Social Media|Tags: |

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. Now, more than ever, developers like you can become gaming legends who run successful businesses too. To help you get there, we’re sharing several new innovations designed to grow your fan base and earn you [...]

New ways to harness the combined power of Google and YouTube in AdWords

2018-03-14T03:04:46+00:00 March 14th, 2018|Categories: News, Social Media|Tags: |

With the world’s information at people's fingertips, today’s consumers research everything before they buy—they read reviews, search for product details and watch videos to make the decision that’s right for them.Whether it’s something major like a new car, or an everyday item like an umbrella, shoppers turn to Google for help deciding what to buy. [...]

Message reporting delivers new performance insights for click-to-message ads

2018-03-13T03:05:04+00:00 March 13th, 2018|Categories: News, Social Media|Tags: |

65% of consumers say they’d consider using messaging to connect with a business to complete tasks like getting information about a product or service, or to schedule an in-person appointment.1 That’s why we introduced click-to-message ads in late 2016 to give advertisers a new and easier way to engage with consumers. Message reporting will roll out [...]

Introducing the mobile Speed Scorecard and Impact Calculator

2018-02-27T03:04:44+00:00 February 27th, 2018|Categories: News, Social Media|Tags: |

Consumers’ expectations for faster and better digital experiences are on the rise. The mobile web is no exception. But the thrill of the hunt, whether it’s researching the best hotel deals for spring break or buying a new pair of sneakers, is often hindered by slow mobile sites.We’ve all been there: eagerly anticipating a mobile [...]

Grow Your Business Beyond Borders

2018-02-16T03:05:13+00:00 February 16th, 2018|Categories: News, Social Media|Tags: |

As more consumers come online around the world, there’s more opportunity than ever for marketers to reach potential customers beyond your borders. In fact, research shows that customers aren’t concerned about where a business is based as long as they’re happy with the product or service. For example, 96% of people didn't know that Booking.com [...]

An Update to Our Event Ticket Reseller Policy

2018-02-08T03:05:11+00:00 February 8th, 2018|Categories: News, Social Media|Tags: |

Google is often the first stop for sports fans, music lovers, and theater goers looking for tickets and information about upcoming events, shows and concerts. We strive to connect these folks with relevant and accurate results, and are committed to delivering the best possible user experience.Many venues sell tickets directly and some use resellers to [...]

Drive better results for your business with machine learning: Part III

2018-01-25T03:07:19+00:00 January 25th, 2018|Categories: News, Social Media|Tags: |

(Part 1, Part 2)Consumers are more empowered than ever before and expect brands to provide fast and helpful experiences. That’s why leading marketers are 50% more likely to increase investments in capabilities like machine learning to help them win.1 In fact, brands like Rappi and AutoGravity are already using machine learning in AdWords to reach [...]