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Google Manufacturer Center rolls out international expansion, API updates, and new content discovery opportunities to help you better showcase your brand online

2017-11-30T03:00:42+00:00 November 30th, 2017|Categories: News, Social Media|Tags: |

With the launch of self-sign up earlier this year, thousands of top brands and manufacturers have already begun using Google Manufacturer Center to enhance their product’s images, descriptions and variants in Shopping ads. Today, we’re excited to announce new ways to help brands -- both in the US and abroad -- manage their data more [...]

Holiday shoppers are in the driver’s seat — here’s what they’re looking for on Black Friday, and beyond

2017-11-22T03:01:33+00:00 November 22nd, 2017|Categories: News, Social Media|Tags: |

In those spare moments between basting the turkey, assembling gingerbread houses, and planning your ugly-sweater party, you might find yourself reaching for your phone to research holiday gifts you still need to buy. You’re not alone: With information readily available at the swipe of a finger, holiday shoppers are doing more research before buying than [...]

New AdWords innovations to drive better results for your business

2017-11-17T03:01:02+00:00 November 17th, 2017|Categories: News, Social Media|Tags: |

Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations available only in the new experience. From promoting your latest offers to finding ways to [...]

Reach more shoppers this holiday season with new innovations from Merchant Center and AdWords

2017-11-10T03:01:06+00:00 November 10th, 2017|Categories: News, Social Media|Tags: |

The “last minute” is getting later and later for holiday shoppers: with mobile searches for “where to buy” peaking on Christmas Eve, today’s empowered consumers still expect to be able to find and get that perfect gift—right up until those final hours.To help you reach those last-minute shoppers in a hurry this holiday season, we’re [...]

Let it snow new users with Universal App campaigns

2017-11-09T03:00:41+00:00 November 9th, 2017|Categories: News, Social Media|Tags: |

This holiday season, consumers want to get exactly what they want, instantly and effortlessly. And it's often a mobile app that delivers what they need — whether it's a flight home or a new puzzle game to pass the time during the flight.To reach these consumers when they’re ready to take action, marketers, app developers [...]

‘Tis the season to get customers back in your app

2017-11-03T03:00:47+00:00 November 3rd, 2017|Categories: News, Social Media|Tags: |

This holiday season, millions of people around the world will use mobile apps to shop, travel, and get things done. Consumers have more choice than ever before, so it’s critical for marketers and developers to deliver seamless experiences that keep users coming back. During this busy time of year, it's even more important for marketers [...]

Best practices to succeed with Universal App campaigns

2017-11-03T03:00:45+00:00 November 3rd, 2017|Categories: News, Social Media|Tags: |

It’s almost time to move all your AdWords app install campaigns to Universal App campaigns (UAC). Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible.With UAC, you can reach the right people across all of Google’s largest properties [...]