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Unwrapping new innovations for the holidays and beyond

2017-10-25T03:01:37+00:00 October 25th, 2017|Categories: News, Social Media|Tags: |

The end of 2017 is just around the corner, and for many marketers, the most important time of year is still to come: the holiday season. With mobile as their “anywhere” assistant, today’s researched-obsessed shoppers are more curious, demanding and impatient than ever before. Today, we’re introducing innovations to help you meet these rising consumer [...]

Get visitors to your landing page faster with parallel tracking

2017-10-20T03:05:13+00:00 October 20th, 2017|Categories: News, Social Media|Tags: |

As technology enables more assistive experiences, consumer's expectations for seamless web experiences are now higher than ever before. In fact, a one second delay in mobile page load can decrease conversions up to 20%.1 But when someone clicks an ad with URL tracking, this can cause a delay that prevents them from reaching a website [...]

Smarter attribution for everyone

2017-10-20T03:05:11+00:00 October 20th, 2017|Categories: News, Social Media|Tags: |

Cross-posted from the Google Analytics blog.In May, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Advertisers participating in our early tests are seeing great results. Starting today, we’re expanding the Attribution beta to hundreds of advertisers. We built Google Attribution to [...]

The importance of site-wide tagging for accurate conversion measurement

2017-10-13T03:04:55+00:00 October 13th, 2017|Categories: News, Social Media|Tags: |

Measurement is foundational to digital marketing. Heading into the holidays, it’s more important than ever to make sure all of your online sales, reservations and leads are measured accurately. To that end, we wanted to bring an important update to your attention: The recent introduction of Intelligent Tracking Prevention affects conversion measurement on Safari. It’s [...]

The new AdWords experience is now available to everyone

2017-10-12T03:04:59+00:00 October 12th, 2017|Categories: News, Social Media|Tags: |

When we first announced the rollout of the new AdWords experience, our goal was simple: to introduce a faster and more intuitive AdWords that's focused on helping you reach your business goals. Starting today, the new AdWords experience is available to all advertisers.Get more done, fasterFirst, you’ll notice that your account pages load faster—on average, [...]

Bring more foot traffic to your business with YouTube and Display ads

2017-10-11T03:05:16+00:00 October 11th, 2017|Categories: News, Social Media|Tags: |

This year, around 90% of global sales will happen in a physical store.1 To bring more shoppers through the door, businesses need tools to efficiently reach nearby consumers and measure their campaign performance across channels. That's why we introduced store visits measurement back in 2014. Since then, businesses around the world have measured over 7 [...]

Find more of your “star” customers with Universal App Campaigns

2017-10-10T03:05:16+00:00 October 10th, 2017|Categories: News, Social Media|Tags: |

We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in AdWords will run on UAC. Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC [...]

Changes to Google Shopping in Europe

2017-09-28T03:06:54+00:00 September 28th, 2017|Categories: News, Social Media|Tags: |

Shopping ads help retailers and brands connect with shoppers whether they’re at home, on the go or in the store. Starting today, Comparison Shopping Services have a new opportunity to use Shopping ads to advertise on Google.com in EEA countries1 and Switzerland on behalf of retailers they represent. Google Shopping in these countries will operate in [...]