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Introducing a better, simpler ad rotation

2017-08-30T03:05:07+00:00

The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. That’s why, starting in late September, we’re simplifying ad rotation to two settings: “optimize” and “rotate indefinitely.”Optimize for your best adsPowered [...]

Introducing a better, simpler ad rotation 2017-08-30T03:05:07+00:00

Go beyond the click with the “Landing pages” page

2017-08-25T03:00:44+00:00

From finding the right keywords to creating the best ads, you invest a lot of time optimizing your campaigns to drive visitors to your website. But none of that matters if your landing pages aren’t turning those visitors into customers.Did you know that nearly one third of smartphone users will immediately switch to another website [...]

Go beyond the click with the “Landing pages” page 2017-08-25T03:00:44+00:00

Universal App Campaigns: Steer Performance with Goals

2017-08-24T03:01:27+00:00

We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year.With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign. You also get access to ad [...]

Universal App Campaigns: Steer Performance with Goals 2017-08-24T03:01:27+00:00

Important updates to AdWords Terms and Conditions

2017-08-18T03:06:26+00:00

When you first created your AdWords account, you agreed to Terms and Conditions that provide a common understanding in basic areas like policy, payment and liability. As AdWords grows to meet the needs of businesses around the world, we sometimes need to make updates.Starting today, we’re rolling out new Terms and Conditions in all countries [...]

Important updates to AdWords Terms and Conditions 2017-08-18T03:06:26+00:00

Propel your mobile app growth with Universal App Campaigns

2017-08-15T03:01:04+00:00

Throughout the day, when people want to go somewhere, watch something, or buy something, they reach for their mobile phones for help. And it's often a mobile app that delivers what they need — whether it's a new pair of running shoes or puzzle game to pass the time during a flight delay.We launched Universal [...]

Propel your mobile app growth with Universal App Campaigns 2017-08-15T03:01:04+00:00

Delivering more informative sitelinks, callouts and snippets

2017-08-10T03:01:06+00:00

With more searches now happening on mobile than any other device, expectations for the mobile experience are higher than ever. In fact, over 65% of smartphone users now expect to get immediate information while using their smartphone.1 However, mobile constraints can make this difficult–smaller screens and higher latency often get in the way of you [...]

Delivering more informative sitelinks, callouts and snippets 2017-08-10T03:01:06+00:00

Ramp up your calls with call bid adjustments

2017-07-27T03:06:25+00:00

Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert three times better than web clicks.1To help you generate more calls, we’re rolling out new [...]

Ramp up your calls with call bid adjustments 2017-07-27T03:06:25+00:00

AdWords Editor 12 offers a fresh look and new features to help simplify your workflow

2017-06-30T03:06:57+00:00

A new version of AdWords Editor, with a refreshed design, is now available for all advertisers globally. You'll find it even easier to manage your campaigns at scale with custom rules, faster account downloads and more.Custom rules help you build high-performing campaignsWith AdWords Editor 12, you can now use custom rules to check for changes [...]

AdWords Editor 12 offers a fresh look and new features to help simplify your workflow 2017-06-30T03:06:57+00:00