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Supercharge your call-only ads with ad extensions

2017-09-22T03:05:57+00:00 September 22nd, 2017|Categories: News, Social Media|Tags: |

When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also drive more value from having these direct conversations with customers - on average, calls convert three times better than web clicks.Hundreds of thousands of advertisers are already using call-only ads [...]

Ring in the holidays with new Merchant Center tools

2017-09-20T03:05:41+00:00 September 20th, 2017|Categories: News, Social Media|Tags: |

High quality product information is the foundation for connecting retailers with the most qualified customers on Google Shopping. Luckily, getting your product data in shape has never been easier with new Merchant Center tools. The new feeds experience and Opportunities are here just in time for you to win this holiday season.Add or override product [...]

Get a panoramic view of your data with dashboards

2017-09-14T03:05:51+00:00 September 14th, 2017|Categories: News, Social Media|Tags: |

Every business has its own unique set of reporting needs -- from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities. [...]

Universal App Campaigns: Steer Performance with Creative Assets

2017-09-14T03:05:41+00:00 September 14th, 2017|Categories: News, Social Media|Tags: |

We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year.With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign. Marketers are already seeing positive results: [...]

Speed up your search text ads with AMP landing pages

2017-09-08T03:04:53+00:00 September 8th, 2017|Categories: News, Social Media|Tags: |

People expect to get things done in ‘one step’ or ‘one second’. Whether it’s finding the cheapest flight or ordering takeout, they demand fast and seamless mobile experiences. Did you know that for every second it takes for a retail website to load, conversions fall by up to 20%?1 In other words, if you’re sending [...]

Reach more customers with Shopping ads in new countries

2017-09-08T03:04:47+00:00 September 8th, 2017|Categories: News, Social Media|Tags: |

Whether it’s Diwali, Back to School, Christmas or Boxing Day, shoppers go online to purchase gifts globally. Here's how you can capture the attention of global shoppers with Shopping ads.Here's how you can capture the attention of global shoppers with Shopping ads (based on 2017 dates)Show Shopping ads everywhere you sellThis year, Shopping ads expanded [...]

New reporting to show how often your Shopping ad is in the top spot

2017-09-01T03:02:54+00:00 September 1st, 2017|Categories: News, Social Media|Tags: |

The holiday season is right around the corner - are your Shopping campaigns prepared to maximize increased shopping traffic? To help you get a head start identifying product data gaps and measuring your competitiveness in Shopping campaigns, we’re rolling out product status reporting and absolute top impression share.Recover potentially lost Shopping trafficIf your Shopping campaign [...]