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Home » NewsBlog » Inside AdWords

Grow Your Business Beyond Borders

2018-02-16T03:05:13+00:00February 16th, 2018|Categories: News, Social Media|Tags: |

As more consumers come online around the world, there’s more opportunity than ever for marketers to reach potential customers beyond your borders. In fact, research shows that customers aren’t concerned about where a business is based as long as they’re happy with the product or service. For example, 96% of people didn't know that Booking.com [...]

An Update to Our Event Ticket Reseller Policy

2018-02-08T03:05:11+00:00February 8th, 2018|Categories: News, Social Media|Tags: |

Google is often the first stop for sports fans, music lovers, and theater goers looking for tickets and information about upcoming events, shows and concerts. We strive to connect these folks with relevant and accurate results, and are committed to delivering the best possible user experience.Many venues sell tickets directly and some use resellers to [...]

Drive better results for your business with machine learning: Part III

2018-01-25T03:07:19+00:00January 25th, 2018|Categories: News, Social Media|Tags: |

(Part 1, Part 2)Consumers are more empowered than ever before and expect brands to provide fast and helpful experiences. That’s why leading marketers are 50% more likely to increase investments in capabilities like machine learning to help them win.1 In fact, brands like Rappi and AutoGravity are already using machine learning in AdWords to reach [...]

Grow your business faster with machine learning: Part II

2018-01-18T03:05:19+00:00January 18th, 2018|Categories: News, Social Media|Tags: |

(Part 1)Last week at the Consumer Electronics Show, we learned about today’s more empowered consumer. They're more curious, demanding and impatient than ever before, and expect assistive experiences everywhere–like checking in and unlocking their hotel room using their smartphone.Meeting these rising consumer expectations is critical. Over the next two weeks, we’ll explore some of our [...]

Grow your app business with Google’s new education program for Universal App campaigns

2018-01-18T03:04:58+00:00January 18th, 2018|Categories: News, Social Media|Tags: |

Today, we’re launching a new interactive education program for Universal App campaigns (UAC). UAC makes it easy for you to reach users and grow your app business at scale. It uses Google’s machine learning technology to help find the customers that matter most to you, based on your business goals—across Google Play, Google.com, YouTube and [...]

A New Approach to YouTube Monetization

2018-01-17T03:05:40+00:00January 17th, 2018|Categories: News, Social Media|Tags: |

There’s no denying 2017 was a difficult year, with several issues affecting our community and our advertising partners. We are passionate about protecting our users, advertisers and creators and making sure YouTube is not a place that can be co-opted by bad actors. While we took several steps last year to protect advertisers from inappropriate [...]

Grow your business faster with machine learning: Part I

2018-01-09T03:01:21+00:00January 9th, 2018|Categories: News, Social Media|Tags: |

At the start of the new year, we take time to look at what’s ahead, from eating healthier to spending more time outdoors. This week at the Consumer Electronics Show, we get to take a similar look ahead, at the future of technology. Thanks to innovations like smartphones and voice-activated speakers, consumers are now super-empowered [...]

5 New Year’s Resolutions for AdWords Success

2017-12-22T03:01:31+00:00December 22nd, 2017|Categories: News, Social Media|Tags: |

With 2018 only weeks away, our team compiled a few AdWords New Year’s resolutions for you to consider.1. I will try out new AdWords innovations.The new AdWords experience is packed with new features like promotion extensions and ad variations that have helped advertisers improve performance. For example, Torrid saw a 30% lift in conversion rate [...]

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