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Building a better web for everyone

2017-06-06T18:05:19+00:00

The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging--ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter annoying, intrusive ads on the web—like the [...]

Building a better web for everyone 2017-06-06T18:05:19+00:00

Maximize conversions with Smart Bidding

2017-06-06T18:06:45+00:00

When your goal is to get the most conversions from your marketing budget, it can be challenging to set the right bid and bid adjustments. Where do you spend your next dollar to get your next customer? To help you make the most out of your budget, we’re introducing Maximize Conversions: a new Smart Bidding [...]

Maximize conversions with Smart Bidding 2017-06-06T18:06:45+00:00

Google Optimize and Google Surveys 360 Join Forces with AdWords

2017-06-06T18:09:37+00:00

AdWords users get two new ways to understand and better serve their customersHere's good news for AdWords advertisers: as you heard yesterday at Google Marketing Next powerful new integrations with Google Optimize and Google Surveys 360 are coming soon to your accounts. The Surveys 360 integration is now live in the U.S. and Canada; the [...]

Google Optimize and Google Surveys 360 Join Forces with AdWords 2017-06-06T18:09:37+00:00

Introducing Ads Data Hub: Next generation insights and reporting

2017-06-06T18:09:37+00:00

Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why earlier this year we shared that we’re developing a new, cloud-based measurement solution for YouTube, designed for a mobile world. Today, we’re announcing the beta [...]

Introducing Ads Data Hub: Next generation insights and reporting 2017-06-06T18:09:37+00:00

Making marketing easier with new tools for productivity

2017-06-06T18:10:26+00:00

Mobile continues to raise the bar for marketers - as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you need scalable, easy-to-use tools that allow you to manage your marketing in smarter ways.This morning [...]

Making marketing easier with new tools for productivity 2017-06-06T18:10:26+00:00

Bringing the speed of AMP to search & display ads

2017-06-06T18:10:27+00:00

Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out.The open source Accelerated Mobile Pages (AMP) Project launched 18 months ago to help make the web [...]

Bringing the speed of AMP to search & display ads 2017-06-06T18:10:27+00:00

Google Ads, Analytics and DoubleClick Announcements Keynote

2017-06-06T18:10:27+00:00

Welcome to the Google Marketing Next live stream! Tune in live at 9:00 a.m. PT/12:00 p.m. ET to learn about Google’s latest marketing innovations, the moment they’re announced.Join the conversation at #GoogleMarketingNext. Inside AdWords Go to original Source Author: Charissa YeePowered by WPeMatico

Google Ads, Analytics and DoubleClick Announcements Keynote 2017-06-06T18:10:27+00:00

Powering ads and analytics innovations with machine learning

2017-06-06T18:10:28+00:00

Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to Google Marketing Next, our annual event where we unveil the latest innovations for ads, analytics and DoubleClick.A big theme you’ll hear about today is machine learning. [...]

Powering ads and analytics innovations with machine learning 2017-06-06T18:10:28+00:00