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Go beyond the click with the “Landing pages” page

2017-08-25T03:00:44+00:00 August 25th, 2017|Categories: News, Social Media|Tags: |

From finding the right keywords to creating the best ads, you invest a lot of time optimizing your campaigns to drive visitors to your website. But none of that matters if your landing pages aren’t turning those visitors into customers.Did you know that nearly one third of smartphone users will immediately switch to another website [...]

Universal App Campaigns: Steer Performance with Goals

2017-08-24T03:01:27+00:00 August 24th, 2017|Categories: News, Social Media|Tags: |

We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year.With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign. You also get access to ad [...]

Important updates to AdWords Terms and Conditions

2017-08-18T03:06:26+00:00 August 18th, 2017|Categories: News, Social Media|Tags: |

When you first created your AdWords account, you agreed to Terms and Conditions that provide a common understanding in basic areas like policy, payment and liability. As AdWords grows to meet the needs of businesses around the world, we sometimes need to make updates.Starting today, we’re rolling out new Terms and Conditions in all countries [...]

Delivering more informative sitelinks, callouts and snippets

2017-08-10T03:01:06+00:00 August 10th, 2017|Categories: News, Social Media|Tags: |

With more searches now happening on mobile than any other device, expectations for the mobile experience are higher than ever. In fact, over 65% of smartphone users now expect to get immediate information while using their smartphone.1 However, mobile constraints can make this difficult–smaller screens and higher latency often get in the way of you [...]

Ramp up your calls with call bid adjustments

2017-07-27T03:06:25+00:00 July 27th, 2017|Categories: News, Social Media|Tags: |

Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert three times better than web clicks.1To help you generate more calls, we’re rolling out new [...]

AdWords Editor 12 offers a fresh look and new features to help simplify your workflow

2017-06-30T03:06:57+00:00 June 30th, 2017|Categories: News, Social Media|Tags: |

A new version of AdWords Editor, with a refreshed design, is now available for all advertisers globally. You'll find it even easier to manage your campaigns at scale with custom rules, faster account downloads and more.Custom rules help you build high-performing campaignsWith AdWords Editor 12, you can now use custom rules to check for changes [...]

Building a better web for everyone

2017-06-06T18:05:19+00:00 June 2nd, 2017|Categories: News, Social Media|Tags: |

The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging--ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter annoying, intrusive ads on the web—like the [...]