UI | UX

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It’s a Bird, It’s A Plane, It’s a User Champion

2017-11-01T03:01:06+00:00

Like a superhero created when the contents of two beakers accidentally combine, a powerful hybrid has emerged in the software development world: the user champion. In this origin story, the beakers would be labeled “agile” and “user experience (UX)” because the user champion borrows some of the best ideas from both disciplines. From agile, it [...]

It’s a Bird, It’s A Plane, It’s a User Champion 2017-11-01T03:01:06+00:00

How to Use Gamification in Mobile App Onboarding

2017-10-18T03:01:15+00:00

Playing games is a human impulse. People get a kick out of competing, collecting things, and finishing tasks. You can apply game design elements to anything, which is called gamification. Mobile app onboarding is a useful place for a touch of competition or goal-setting. Whether as small as a progress bar or as major as [...]

How to Use Gamification in Mobile App Onboarding 2017-10-18T03:01:15+00:00

How Do You Gauge the Success of a VR Experience?

2017-10-04T03:05:30+00:00

Stepping into an artificial world is an exceptional experience, but just how do you gauge the success of a virtual reality (VR) experience? Well, there are many different methods to gauge success, and each method gives different results. VR is used in a variety of industries—primarily in gaming—but it has been used for informative 360-degree [...]

How Do You Gauge the Success of a VR Experience? 2017-10-04T03:05:30+00:00

How Web Design Impacts Content Marketing

2017-09-30T03:05:24+00:00

The design a company chooses impacts how a potential consumer perceives them. From color choice to style, different elements add up to create a first impression. This means that bad design – or lack of design – can have potential customers closing the browser and seeking other businesses. As a result, your company’s design can [...]

How Web Design Impacts Content Marketing 2017-09-30T03:05:24+00:00

Keep the Kitchen Cabinets from Overflowing

2017-09-27T03:05:46+00:00

Don’t laugh. I’m sure you’ve done this before. At the office, there’s a refrigerator cleanup every two weeks. At least I think it happens every two weeks. The office administrator sends out an email or posts a note on the fridge, warning you that things will be dumped if they’re not labeled. You’ve seen these [...]

Keep the Kitchen Cabinets from Overflowing 2017-09-27T03:05:46+00:00

How to Choose a Navigation Setup

2017-09-23T03:05:44+00:00

Do you want users to spend time on your site and stick around long enough to convert? If so, it’s essential that your content is easy to navigate. If finding information is difficult, users will likely become frustrated and leave, in search of a site that provides a better user experience. A website that is [...]

How to Choose a Navigation Setup 2017-09-23T03:05:44+00:00

User-Centered Design is Everyone’s Responsibility: A Launch Checklist

2017-08-16T03:06:45+00:00

I cannot count how many large-scale projects my team has been a part of where we’re scrambling last-minute to take care of some seemingly small but integral task necessary for launch. I’ve talked to others in the web design and marketing industry; my team is not alone in this launch frenzy. But does that make [...]

User-Centered Design is Everyone’s Responsibility: A Launch Checklist 2017-08-16T03:06:45+00:00

Why User Experience Matters to Marketing

2017-08-02T03:06:26+00:00

User experience, also known as UX, is made up of many moving parts that allow it to positively impact how users feel when they visit your website. Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a great UX design. In this post, we’ll [...]

Why User Experience Matters to Marketing 2017-08-02T03:06:26+00:00