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Case Study: How to Build a Digital User Experience Monitoring System

2018-02-21T03:06:14+00:00 February 21st, 2018|Categories: News, Tutorials|Tags: , |

Most software user experience and product management teams have similar questions: How do users feel about our products? How is our product experience changing over time? How do users feel about a recent change we’ve made in the product? Our user experience (UX) and product teams are no different, so we set up a system [...]

Tying in Augmented Reality and Virtual Reality to Your Brand’s Digital Presence

2018-02-07T03:05:14+00:00 February 7th, 2018|Categories: News, Tutorials|Tags: , |

Just as you had mastered SEO, social media, and original content, along come platforms that threaten to disrupt all previous branding experiences. According to a survey by Greenlight Insights, 53% of respondents said they would be more inclined to purchase from a brand that used virtual reality compared to one that did not. Although we [...]

Understanding the Value of Workarounds

2018-01-17T03:06:00+00:00 January 17th, 2018|Categories: News, Tutorials|Tags: , |

As I stare down the tiny leaf-shaped fruit well of my yogurt container, I stop to think, why can’t I ever get ALL of the fruit from this little reservoir? There is always some fruit left over. My spoon is too wide to reach the corners. After trying other options in the silverware drawer, a [...]

It’s a Bird, It’s A Plane, It’s a User Champion

2017-11-01T03:01:06+00:00 November 1st, 2017|Categories: News, Tutorials|Tags: , |

Like a superhero created when the contents of two beakers accidentally combine, a powerful hybrid has emerged in the software development world: the user champion. In this origin story, the beakers would be labeled “agile” and “user experience (UX)” because the user champion borrows some of the best ideas from both disciplines. From agile, it [...]

How Do You Gauge the Success of a VR Experience?

2017-10-04T03:05:30+00:00 October 4th, 2017|Categories: News, Tutorials|Tags: , |

Stepping into an artificial world is an exceptional experience, but just how do you gauge the success of a virtual reality (VR) experience? Well, there are many different methods to gauge success, and each method gives different results. VR is used in a variety of industries—primarily in gaming—but it has been used for informative 360-degree [...]

How Web Design Impacts Content Marketing

2017-09-30T03:05:24+00:00 September 30th, 2017|Categories: News, Tutorials|Tags: , |

The design a company chooses impacts how a potential consumer perceives them. From color choice to style, different elements add up to create a first impression. This means that bad design – or lack of design – can have potential customers closing the browser and seeking other businesses. As a result, your company’s design can [...]