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Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

2017-07-26T03:01:25+00:00

Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is below 1%, you are said to be within the industry norm. However, emails sent to [...]

Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers 2017-07-26T03:01:25+00:00

Monitoring User Experience Through Product Usage Metrics

2017-07-17T03:00:49+00:00

Introduction User experience (UX) teams have many types of data at their disposal to ascertain the quality of a digital product’s user experience. Traditionally, these sources have focused on direct customer feedback through methods such as interviews and usability studies, as well as surveys[1] and in-product feedback mechanisms. Beyond survey methodologies, however, it can be [...]

Monitoring User Experience Through Product Usage Metrics 2017-07-17T03:00:49+00:00

5 Ways Web Design Impacts Customer Experience

2017-06-28T03:06:20+00:00

Web design is one of the most important parts of any Internet marketing strategy. It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success. But how dramatically does it actually impact your bottom line? In [...]

5 Ways Web Design Impacts Customer Experience 2017-06-28T03:06:20+00:00

How to Fix (and Avoid) Traffic Drops after a Website Redesign

2017-06-06T18:06:00+00:00

No matter how state-of-the-art your company’s website may have seemed when you first launched it, there comes a time when every site can benefit from a redesign. Given the multitude of algorithm changes than happen each year, and regular shifts in consumer Internet use, it can be nearly impossible for an outdated website to deliver [...]

How to Fix (and Avoid) Traffic Drops after a Website Redesign 2017-06-06T18:06:00+00:00

Make the Commercial First

2017-06-06T18:31:23+00:00

Illustrations by the talented Sous Simonphone.   If an app launches in the app store, and no one hears it, did it really launch? Today, digital products like apps and sites require marketing. Luckily, this has become easier to do, even a limited budget. This is also a great opportunity to do market research. Many [...]

Make the Commercial First 2017-06-06T18:31:23+00:00

How to Avoid UX Burnout

2017-06-06T19:23:47+00:00

As I watched the app go live in across the various app stores I felt exhausted. The steps leading up to the launch had been intense, involving multiple stakeholders, scores of different user personas, and innumerable iteration cycles spread across a multitude of design teams. We shipped the project on time and shared high-fives all [...]

How to Avoid UX Burnout 2017-06-06T19:23:47+00:00

Designing Progressive Web Applications for the Future

2017-06-07T08:28:10+00:00

Google unveiled progressive web apps around 12 months ago. We’ve now had the chance to look at some of the pioneers of the technology, see how they’ve managed to implement the concepts, and look at their results. As both a web and Android developer, I’ve been very interested in progressive web apps, not just from [...]

Designing Progressive Web Applications for the Future 2017-06-07T08:28:10+00:00

Book in Brief: Digital and Marketing Asset Management

2017-06-07T08:38:40+00:00

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Use the discount code ‘dmambanda’ to add this to your library; it’s good for 20% off. We’ll publish an excerpt, up to 500 words, of your book. [...]

Book in Brief: Digital and Marketing Asset Management 2017-06-07T08:38:40+00:00