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It’s a Bird, It’s A Plane, It’s a User Champion

2017-11-01T03:01:06+00:00November 1st, 2017|Categories: News, Tutorials|Tags: , |

Like a superhero created when the contents of two beakers accidentally combine, a powerful hybrid has emerged in the software development world: the user champion. In this origin story, the beakers would be labeled “agile” and “user experience (UX)” because the user champion borrows some of the best ideas from both disciplines. From agile, it [...]

How Do You Gauge the Success of a VR Experience?

2017-10-04T03:05:30+00:00October 4th, 2017|Categories: News, Tutorials|Tags: , |

Stepping into an artificial world is an exceptional experience, but just how do you gauge the success of a virtual reality (VR) experience? Well, there are many different methods to gauge success, and each method gives different results. VR is used in a variety of industries—primarily in gaming—but it has been used for informative 360-degree [...]

How Web Design Impacts Content Marketing

2017-09-30T03:05:24+00:00September 30th, 2017|Categories: News, Tutorials|Tags: , |

The design a company chooses impacts how a potential consumer perceives them. From color choice to style, different elements add up to create a first impression. This means that bad design – or lack of design – can have potential customers closing the browser and seeking other businesses. As a result, your company’s design can [...]

Keep the Kitchen Cabinets from Overflowing

2017-09-27T03:05:46+00:00September 27th, 2017|Categories: News, Tutorials|Tags: , |

Don’t laugh. I’m sure you’ve done this before. At the office, there’s a refrigerator cleanup every two weeks. At least I think it happens every two weeks. The office administrator sends out an email or posts a note on the fridge, warning you that things will be dumped if they’re not labeled. You’ve seen these [...]

How to Choose a Navigation Setup

2017-09-23T03:05:44+00:00September 23rd, 2017|Categories: News, Tutorials|Tags: , |

Do you want users to spend time on your site and stick around long enough to convert? If so, it’s essential that your content is easy to navigate. If finding information is difficult, users will likely become frustrated and leave, in search of a site that provides a better user experience. A website that is [...]

User-Centered Design is Everyone’s Responsibility: A Launch Checklist

2017-08-16T03:06:45+00:00August 16th, 2017|Categories: News, Tutorials|Tags: , |

I cannot count how many large-scale projects my team has been a part of where we’re scrambling last-minute to take care of some seemingly small but integral task necessary for launch. I’ve talked to others in the web design and marketing industry; my team is not alone in this launch frenzy. But does that make [...]