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Why User Experience Matters to Marketing

2017-08-02T03:06:26+00:00August 2nd, 2017|Categories: News, Tutorials|Tags: , |

User experience, also known as UX, is made up of many moving parts that allow it to positively impact how users feel when they visit your website. Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a great UX design. In this post, we’ll [...]

Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

2017-07-26T03:01:25+00:00July 26th, 2017|Categories: News, Tutorials|Tags: , |

Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is below 1%, you are said to be within the industry norm. However, emails sent to [...]

Monitoring User Experience Through Product Usage Metrics

2017-07-17T03:00:49+00:00July 17th, 2017|Categories: News, Tutorials|Tags: , |

Introduction User experience (UX) teams have many types of data at their disposal to ascertain the quality of a digital product’s user experience. Traditionally, these sources have focused on direct customer feedback through methods such as interviews and usability studies, as well as surveys[1] and in-product feedback mechanisms. Beyond survey methodologies, however, it can be [...]

5 Ways Web Design Impacts Customer Experience

2017-06-28T03:06:20+00:00June 28th, 2017|Categories: News, Tutorials|Tags: , |

Web design is one of the most important parts of any Internet marketing strategy. It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success. But how dramatically does it actually impact your bottom line? In [...]

How to Fix (and Avoid) Traffic Drops after a Website Redesign

2017-06-06T18:06:00+00:00June 1st, 2017|Categories: News, Tutorials|Tags: , |

No matter how state-of-the-art your company’s website may have seemed when you first launched it, there comes a time when every site can benefit from a redesign. Given the multitude of algorithm changes than happen each year, and regular shifts in consumer Internet use, it can be nearly impossible for an outdated website to deliver [...]

Make the Commercial First

2017-06-06T18:31:23+00:00April 14th, 2017|Categories: News, Tutorials|Tags: , |

Illustrations by the talented Sous Simonphone.   If an app launches in the app store, and no one hears it, did it really launch? Today, digital products like apps and sites require marketing. Luckily, this has become easier to do, even a limited budget. This is also a great opportunity to do market research. Many [...]

How to Avoid UX Burnout

2017-06-06T19:23:47+00:00January 18th, 2017|Categories: News, Tutorials|Tags: , |

As I watched the app go live in across the various app stores I felt exhausted. The steps leading up to the launch had been intense, involving multiple stakeholders, scores of different user personas, and innumerable iteration cycles spread across a multitude of design teams. We shipped the project on time and shared high-fives all [...]

Designing Progressive Web Applications for the Future

2017-06-07T08:28:10+00:00December 21st, 2016|Categories: News, Tutorials|Tags: , |

Google unveiled progressive web apps around 12 months ago. We’ve now had the chance to look at some of the pioneers of the technology, see how they’ve managed to implement the concepts, and look at their results. As both a web and Android developer, I’ve been very interested in progressive web apps, not just from [...]