The Department is a San Francisco-based design studio with a focus on the restaurant and hospitality industries. I’m particularly fond of their work for Burma Superstar. The bistro’s branding features elegant pattern work and a variety of perfectly paired typefaces. Playing a starring role is the brand’s mascot, a Buddha that wears a warm and welcoming smile. Some of these elements are also present in the identity system of the restaurant’s sister location, a great brunch spot called B Star. Instead of the Buddha, the establishment’s logo is a bold blue “B” that harks back to the signage of 1950s American breakfast diners. The charming graphics have won the hearts of hungry San Franciscans and have helped the eateries stand out for over a decade.
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