Unilever’s CMO Says Viewability Is Improving, but Cross-Platform Measurement Problems Loom

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Unilever’s CMO Says Viewability Is Improving, but Cross-Platform Measurement Problems Loom

Two weeks after Procter & Gamble’s chief brand officer Marc Pritchard gave an update about the state of what’s increasingly become a messy digital media-supply chain at Dmexco, Unilever’s CMO Keith Weed gave his own report card for partners during an Advertising Week keynote today. For one, agencies need to move beyond creating specialized, niche…
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Author: Adweek Staff

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2017-09-26T03:04:46+00:00