VaynerMedia Is Equipping Brands With Ad-Tech Software That Pulls Together Social Stats

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VaynerMedia Is Equipping Brands With Ad-Tech Software That Pulls Together Social Stats

Two years ago, VaynerMedia built a dashboard to track clients’ social spend and pull together campaign analytics. Since then, the shop’s media team has grown from nine to 200 people, and the tool has been used to measure $300 million in ad spending. The tool, which is called Greenman, has only been used internally by…
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Author: Adweek Staff

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2017-10-27T03:00:39+00:00