What Marketers Need to Know About Location-Based Advertising and Where It’s Headed

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What Marketers Need to Know About Location-Based Advertising and Where It’s Headed

Marketers have long envisioned a world where millions of people walking by a Starbucks store on a hot day are served an offer for an ice-cold coffee while browsing a website on their smartphone. That scenario, by and large, hasn’t worked out for brands so far due to complexities in ad targeting, challenges around reaching…
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Author: Adweek Staff

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2017-09-25T03:04:48+00:00