Why is Design a CEO Matter?

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Why is Design a CEO Matter?

There was a time when efficiency was enough. When the role of the CEO was to optimize business as if it were a machine—making sure the supply chains and manufacturing systems and marketing channels were produced maximal output at minimal cost. Those days are over. And though I don’t suffer any romantic notions about the […]
Design Thinking Go to Source
Author: Tim Brown

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2017-11-03T03:01:32+00:00