By Mike Dane
If you want your website to be just all pretty pictures with little substance, you can stop reading now. If you want your website to generate sales and have robust ROI to show for, then the next 5 minutes you spend on this article will be well worth your while.
Online marketing is a direct response marketer’s dream comes true. You can track every single action and measure every single tactic to determine what works, what doesn’t and how to improve.
The caveat is, you can’t accurately measure the effectiveness of a tactic if there’s no action to track. And if there’s no action for visitors to take, there’s no conversion.
A powerful call-to-action (CTA) is essential to almost any piece of online sales and marketing material. No matter how compelling your copy is or how enticing your offers are, if you don’t get your visitors to take action – whether it’s signing up to your list, getting in touch or making a purchase – you’re not creating RIO or generating revenue.
Unfortunately, Small Business Trends indicates that a large number of B2B websites lack a call-to-action. This mistake is costing them client relationships and ultimately, revenue.
Read more here:: 10 Powerful Tactics To Write A Hard Hitting Call to Action