By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to link intent with context as people search on Google.

We’ve published a new guide that covers everything you should consider as you connect a user’s search with what you already know about them. It covers topics such as:

  • Powering search campaigns with audience insights
  • Maximizing engagement when applying your lists
  • Taking full advantage of other AdWords tools that work well with audiences

Learn how to supercharge your search campaigns using what you already know about your users.

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Posted by Matt Lawson, Director, Performance Ads Marketing

Inside AdWords Go to original Source
Author: Charissa Yee

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