By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to link intent with context as people search on Google.
We’ve published a new guide that covers everything you should consider as you connect a user’s search with what you already know about them. It covers topics such as:
- Powering search campaigns with audience insights
- Maximizing engagement when applying your lists
- Taking full advantage of other AdWords tools that work well with audiences
Learn how to supercharge your search campaigns using what you already know about your users.
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Posted by Matt Lawson, Director, Performance Ads Marketing
Inside AdWords Go to original Source
Author: Charissa Yee
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