By Christopher Ratcliff

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll.

Snapchat, Twitter, Facebook… yeah yeah, sure, alright, shut up. But still, Instagram is one of the best places for brands to experiment with short-form video, without wading through the millennial mire that is Snapchat.

And now that Instagram allows you a full minute to play with, along with a choice of any image ratio, the only restraints you have are the ones caused by your own lack of imagination.

That’s where we come in…

These are some of the best Instagram videos from the last six months, collected to inspire and motivate you. Although if you’re only inspired by the Red Bull one, you’ll just be motivated to ring for an ambulance.


One man lost his eyesight, the other his arms, but together they’ve teamed up to plant over 1,000 trees. What did you do today? Read an article about branded Instagrams. Good for you. Have another biscuit.

Red Bull

You know how back at the beginning of the 20th century when people watched the footage of the train coming towards them at the cinema and they jumped out of the way? Try NOT doing exactly that while watching this, you Edwardian fool.

General Electric

You know what it’s like. Every Pi Day you walk into your favourite greeting card store, are presented with an array of a thousand different Pi Day cards, then you end up buying the same one that your partner gets you. When will you learn? It doesn’t help that there’s only ever one good choice. You know, the one with the pie.

Happy Pi Day, everyone. From our GEnx jet engines to the massive ecoROTR, circles and spheres are fundamental to the #GE family of machines. And what better day to celebrate the beauty and utility of circles than today. #PiDay #aviation

A video posted by GE (@generalelectric) on Mar 14, 2016 at 9:40am PDT


Just remember that no matter how terrible the world is, there will always be LEGO and Star Wars. Until we run completely out of natural resources because of the sheer volume of plastic needed to make both.

Join Rey and BB-8 as she trades scavenged parts at Unkar Plutt’s market stall. But look out! Teedo on his Luggabeast is trying to kidnap BB-8! Help Rey come to the rescue and stop this little thief from getting away! #LEGOStarWars #LEGO #StarWars #75148

A video posted by LEGO (@lego) on Jun 15, 2016 at 8:55am PDT

National Geographic

National Geographic regularly publishes equally the most beautiful and most grotesque things in nature (normally larvae based), but sometimes you just want to kick back and watch a few cowboys ride across the sunset. Next, a crab-spider eating its own babies.


Pfft. Third attempt. Rubbish.

The Coca-Cola bell glass–equally perfect for enjoying delicious refreshment and sinking a trick shot on a rainy day. (Watch the full playlist in our bio)

A video posted by Coca-Cola (@cocacola) on Jun 18, 2016 at 4:34pm PDT


This is all wrong. The patty should be round, and the cheese should be square. Amateurs. No I’ll still eat the burger, don’t take it away. Please! I shouldn’t have complained. I’m sorry.

View this post on Instagram

Have a great weekend! 🍔

A post shared by PlayStation (@playstation) on


Ikea: the last company in the world you’d expect furious punk and a botched kick-flip from. Now go try and get away with both those things in your local branch. I guarantee you’ll be marched out and banned from ever owning a VITTSJÖ ever again.

Never getting stuck on the wrong channel. Thank you BESTA felt drawer divider! That’s the #JoyOfStorage

A video posted by IKEA UK (@ikeauk) on Feb 29, 2016 at 6:52am PST


Well this is going to make tying my laces very difficult indeed. As well as co-ordinating my outfit. Nike’s future-science division may have to rethink this groundbreaking new shoe.

Your first, latest or only pair. Just wear and share your Air on 03.26. Find out more about #airmax Day through the link in our bio.

A video posted by nike (@nike) on Mar 24, 2016 at 4:26pm PDT


It says BTW btw.

I won’t say what I would have written.

#3DNext: By filling his #3Dprinted raised-type sculptures with liquids, he illustrates how digital and analog media can live together beautifully. This trippy type experiment is the Master’s Thesis of designer Thomas Wirtz. Check out more here:

A video posted by @intel on Apr 20, 2016 at 12:26pm PDT


Meanwhile a 30 year-old grown male panics that he may not be able to resell it on eBay now.

Happy Back To Work Day, here’s something to cure your post Christmas blues. #sphero #bb8 #chicks #cute #cool #gadget #overload #droid #starwars

A video posted by Firebox (@firebox) on Dec 29, 2015 at 2:25am PST


Tim Peake has now returned to the UK after months of blissful space travel. He is planning on going back into space IMMEDIATELY.

British European Space Agency astronaut Tim Peake (@astro_timpeake) posted this video and wrote, ‘Amazing how much lightning can strike our planet in a short time #Principia #timelapse.’ Astronauts capture photographs and video of the Earth from the International Space Station (@ISS) routinely. The station is a unique place – a convergence of science, technology and human innovation that demonstrates new technologies and makes research breakthroughs not possible on Earth. It is a microgravity laboratory in which an international crew of six people live and work while traveling at a speed of 17,500 mph, orbiting Earth every 90 minutes. Image Credit: ESA #nasa #esa #iss #space #lightning #spacestation #science #earth

A video posted by NASA (@nasa) on Feb 10, 2016 at 8:29am PST

Guinness World Records

Terrifying. Run. No run quicker than that! Oh it got you already. Oh and it’s rearranged all your limbs. Wow, all within 5 seconds though, which I guess must be another record of some sort? I’ll go check…

New record: Fastest robot to solve a Rubik’s Cube. With an incredible new record time of 0.887 seconds, congratulations to Germany’s Albert Beer and his lightning speed robot ‘Sub1’. Mike Dobson and David Gilday’s ‘Cubestomer 3’ held the record of 3.253 seconds until October 2015 when it was broken by Zackary Gromko’s robot with a time of 2.39 seconds. Then a new record was confirmed for Jay Flatland and Paul Rose with 0.9 seconds just a few weeks ago. Now a new contender has stepped up to take the crown! #rubikscube #rubiks #guinnessworldrecords #officiallyamazing #robotics #science #robot #germany #tech #technology

A video posted by Guinness World Records (@guinnessworldrecords) on Feb 24, 2016 at 9:05am PST


Surfing straight into your mouth, and dripping luxuriously into your heart.


Flixel create cinemagraphs, which are like Gifs but it’s only one small section of the image that moves. They’re very subtle and don’t take up too much of your load speed. Here is Flixel’s most popular image ever… closely followed by Donald Trump’s wig flapping wildly in a gentle breeze.

Old Spice

Running, football and smelling good. Three concepts sadly beyond my understanding.

Run 50,000 yards without moving an inch in an authentic football environment under your feet with the new Turf Treadmill.

A video posted by Old Spice (@oldspice) on Jan 5, 2016 at 5:49pm PST


Yeah great that makes me feel much better ffs.

Don’t let a cracked phone ruin your day – let imagination out to play.

A video posted by OREO (@oreo) on Jan 7, 2016 at 6:43am PST

Creepy Co.

Sleep tight.

⚡TUESDAY @ 4PM CENTRAL⚡️ Our VHS Curse ‘FilckerPicture’ enamel pin returns! This is the final batch of 100! Limit 2 per customer. Get ready, creeps! #thering #ringu #samara #vhs #television #curse #enamelpins #lapelpins #creepyco #creepycompany #thewell #girlinthewell #japanesehorror #jhorror #horrorpin #horrorfan #kawaii #damndaniel

A video posted by Creepy Co. (@creepycompany) on Jun 6, 2016 at 2:50pm PDT

Read more here:: 18 best branded Instagram videos of 2016 (so far)