If you are regularly sending out emails to your users and subscribers, it is high time you gave a serious thought to responsive HTML emails. While more and more new channels have indeed come up, such as social media, the popularity of email as a medium of communication and promotion has remained unchallenged.
As a matter of fact, email communication is one of the most effective and easiest ways in which you can interact with your existing customers and attract new ones. Everyone on the internet has an email address — this is the first passport that you acquire as soon as you land on the internet after all.
Naturally, this is the medium that businesses need to target, and as a result, email newsletters just keep on rising in popularity.
A good email newsletter serves three major purposes:
- Firstly, it helps you interact with your clientele and convey interesting and relevant updates about your business.
- Secondly, you can convert visitors into buyers by using your email newsletter effectively. A visitor might not instantly be keen on following your business, but if your newsletter has useful information, be it tips or tricks or even freebies, you can encourage visitors to subscribe, and then you will have a chance to impress your subscribers into becoming customers.
- Thirdly, a good email newsletter, apart from enhancing the conversion rate of your business, also helps your business stand apart and casts a good impression. Much like you would trust the author of a scholarly book to be a learned scholar, businesses with impressive email newsletters are often seen as pioneers in their field.
The Importance of Responsive HTML Emails
Due to the ever-increasing number of mobile devices, there are high chances that the majority of your readers will check their emails via a mobile device, be it a smartphone or a tablet. Thus, being ready and well prepared for mobile devices so that your email looks and renders well, irrespective of the screen size of the device in question, will help you gain an added advantage and also boost the success rate of your email newsletter campaigns.
As such, since our inboxes are ever-evolving with virtually every major email provider nowadays offering a mobile app, responsive design can lend a new life to your otherwise mundane and mainstream HTML emails.
Beautiful & Responsive Email Designs
With the rapid rise in popularity of simpler and flater design aesthetics, and also the fact that most modern email clients do now support CSS3 and HTML5, emails and newsletters have never had the chance to look as good, nor be as professional, as they do now.
As such, more and more pre-built and responsive email newsletter templates are being built that have been designed with not only modern design trends in mind, but also designed to be as versatile as possible so to cater for any type of business.
So without wasting any more time, let us have a look at some of the most adaptable and professionally designed newsletter templates that are currently available on the Market:
It’s also worth noting that the vast majority of these newsletter templates come packaged with a drag and drop template builder that will allow you to design your template directly in the browser without having to touch any of the code.
Responsive HTML Newsletter Templates
Omni by Promail
Focus by RocketWay
Eventus by mail1395
ProductMail by akedodee
Slice by web4pro
Elena by Promail
Market by revaxarts
Multimo by MasterMail
Piningit by saputrad
Skyline by revaxarts
Slides by robbiewilliams
Dotty by Promail
Campaigner by Promail
Tytan Newsletters by emailmad
Dynamite Responsive Email by RocketWay
Retiner Newsletter Template by Promail
E-Newsletter Email Template by theemon
Sensor – 5 Responsive Email Templates by codeisart
Urban – Premium Email Template by MasterMail
Rico – Modern Email Template by promail
Brian Graves has put together an extensive collection of Responsive Email Resources to help you accomplish more with your email designs.
MailChimp, one of the biggest names in email marketing, have a handy guide on responsive email design and best practices, which can be read online or downloaded as either a PDF or MOBI file.
Tuts+, as you would expect, have a lots of handy tutorials and resources covering responsive email.
If you’re just looking for some HTML newsletter design inspiration, this is where you should go.
Lastly, you should have a look at some of the other responsive newsletter templates we have available on ThemeForest, this article is just the tip of the iceberg.
Browse Responsive Newsletter Templates on ThemeForest →
Header Image: Responive Icons by PixelInspired.
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