Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months.
Whether its been the adoption of a dreaded algorithm, a mooted 10,000 character increase, the killing of its share counts, the pointlessness of ‘Moments’, heck even changing its ‘favourite’ button from a star to a heart was a massive thing, there’s a good chance that if you log-in to Twitter you’ll find people kicking-off about Twitter.
Much of this is down to the very fact that its users, especially its long-term ones who rode the crest of its initial popularity, are so loyal to the channel and don’t want to see it mutated beyond its unique purpose: serving concise sound-bites and sharing links in real-time.
But as Twitter deals with a stagnant user growth, partly due to a trend away from public social to private messaging, partly because Twitter is difficult to master for new adopters, the company has to try new things in order to stay relevant.
Tomorrow sees our second ever weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to ask our expert friends and followers about a particularly burning digital marketing related issue.
Last week, we discussed whether or not brands have reached peak content and is it possible to cut through the noise? You can read everyone’s comments in the round-up post: have we reached peak content?
Tomorrow we’ll be talking about social media and the ‘death of Twitter’ in particular, so please join us at 12pm EST (5pm UK) on Wednesday 6 April.
As preparation for the discussion, I’ve pulled together as many stats relating to Twitter as I could possibly find, paying particular attention to its ‘rise and fall’.
Please note: many of these stats were published in a ClickZ article by Leighann Morris from last year, and I have updated the numbers wherever possible.
If you go by Twitter’s official numbers, by December 2015 Twitter had 320m monthly active users.
80% of Twitter are active users on mobile.
79% of Twitter accounts exist outside the US.