By Julia May
As an owner of a photography business, you need to have the ability to wear many different hats; you need to be a marketer to promote your brand, a designer to create and update your site, and a tech-savvy person to understand the innovation and new products that are constantly appearing on the market.
In this article you’ll learn some of the trends in digital marketing, web design, and mobile technologies that any smart photographer needs to be familiar with.
In the following years we can expect a growing number of desktop and online software solutions geared at photographers. Tough competition in this market constantly gives birth to many interesting offerings.
For instance, Defrozo is looking to be a one-stop, free platform for photographers to update their website and blog, proof images and sell prints online, as well as manage their client base in a built-in CRM (customer relations management). Snapizzi is another interesting tool which uses a smart QR-code scanning technology to enable photographers to automatically upload and sort out event photos for online sales, literally in minutes. And if you’re looking for an album proofing tool that could be integrated with your existing website AlbumParrot is here to help.
These are just a few of the new apps and services worth your attention, you can discover more photography startups on Betalist.
With advertising coming to Instagram, and Facebook limiting its organic reach in favor of paid-for posts, email marketing becomes even more attractive for small business, and photographers are no exception. Some of the major trends in this area are personalization and automation, with most services like MailChimp and MadMimi extending and improving their functionality in this area. As a result, it gets quite easy to create a sequence of emails that will be triggered when someone subscribes for your updates, or send out your special offers to small segments of your contact list in order to maximize relevancy and click-throughs.
The popularity of visual storytelling will continue to grow which is obviously great news for photographers. Big companies will be employing professional photography to communicate their brand philosophy and aesthetics. So consider adjusting your proposition to accommodate corporate clients.
Talking about web design, there are a few standards you might want to take into account while updating your photography portfolio.
Image-focused design featuring clean typography and ghost buttons is going to be a winner, just like last year. Sticking to the storytelling trend in content marketing, full-size videos and images will take the world by storm contributing to a website’s interactivity, and increasing return visits.
Moreover, custom photo galleries and slideshows available for mobile viewing will become more and more popular. Don’t forget to make your site mobile-friendly this year, if you have not done it yet. In 2016 a mobile version of your portfolio will rock, otherwise you run the risk of losing over 40% of your potential clients.
While there’s a lot of buzz around the revolutionary potential of mobile payments, it’s unlikely that the photography industry is going to adopt this trend too soon. However, mobile payments are definitely something to keep your eye on since mobile is conquering nearly every sphere of our life.
Mobile usage is going to increase even more. For example, the latest data shows that the U.S. users spend 51% of their media time on mobile compared to 42% on desktop.
This means mobile Internet users should be kept at the forefront, whenever you start a marketing campaign. Planning to print a solid pack of flyers for an upcoming tradeshow? Consider putting a QR code on it. Do you know image editing inside out? Think about creating your own mobile app, or figure out a mutually beneficial arrangement with app developers. Smartphones and tablets will keep their leading position in the coming years, so make the most out of this growing trend.
Wearable devices are by far one of the most exciting trends to follow. With the competition fuelled by Apple Watch, this market is about to bring photographers a lot of neat capabilities via wearables.
Drones are another major trend in the tech field. A lot of models with features ranging from built-in cameras shooting 12 megapixel RAW, to smartphone app remote control, were on display at this year’s CES.
CES 2015 also brought a few interesting solutions to the ever-increasing problem of image storage. Thus, Canon has introduced Canon Connect Station CS100 that connects wirelessly to phones and Wi-Fi enabled cameras, and uploads images to be displayed on a TV. Another potentially interesting technology was presented by Toshiba. The new memory cards from this manufacturer can be read with a NFC-enabled Android phone. This invention is rather raw at the moment, but it hints at advancing possibilities in the near future.
A printer about the size of a smartphone, that doesn’t require ink, and is controlled via your smartphone? Any event or wedding photographer could utilize a thing like that. Well, it’s actually a reality now. Meet Polaroid Zip. Presented at the CES 2015, this neat device is a glance into the future of compact printers which definitely moves towards compactness, wireless connection, and fast work.
3D printing is becoming more accessible for end consumers and opens new opportunities for photographers. For instance, Amanda Ghassaei created amazing 3D prints that feature subtle texture and high precision, when backlit with a diffused light. If you’d like to utilize this one-of-a-kind method before it hits the mainstream, the artist shared the instructions on how to do it.
The meeting room climate can make or break your deal, so knowing what design elements get people hooked these days is a must for a savvy photographer, no matter whether you meet clients in your studio or apartment.
In 2015 electric modern vibe and unexpected textures are finding their way out. More sophisticated looks featuring natural textures, gold hardware, and mid-century modern undertone are the latest fashion. For example, one sophisticated idea of the kind is a cowhide rug, which would be a perfect decoration for your meeting room.
Wallpapers with natural flowers and textures have come back this year too. Blue seems to be one of the most popular colors for interior decorations. Taking into account the latest trends, you can create a cool, impressive look for your office or spice up your home interior.
Staying informed about the modern novelties and trends in different areas of our life can be a great way to single out your photography brand, and differentiate you from the competition while taking your career to the next level.
What recent trends do you find most exciting and promising? Let us know your thoughts by leaving a comment below.
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