Vienna and “sometimes Berlin”-based art director and artist Maximilian Mauracher took a slightly cheeky approach in creating this superb visual identity for Easy Access, a concert series held at Brut Wien late last year.

In one application, his apprach takes the name of the series into saucy territory by displaying typography within a series of mocked-up condom wrappers, and elsewhere the look draws on a 90s net art feel that manages to tread the line between deliciously trendy graphics and branding that fits a client brief perfectly.

The system uses a monochrome palette and typefaces Rasmus and Mériva (by type designers New Letters ), combining the letterforms in unexpected ways that make for an entirely original and beautifully executed identity.

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Author: Emily Gosling

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