A stark monochrome palette and bold typography make this identity for Greece’s 57 Thessaloniki International Film Festival a superb example of how to take influences and mould them into something graphically considered and brilliantly eye-catching.
According to Axel Peemoeller, who worked with Greek designer Dimitris Papazoglou on the project, the identity draws on “key characteristics related to cinema: the projection screen, the repetition of film frames, the sense of movement and time, and cinema theatre seating.”
Across applications including event posters and invitations, signage, wayfinding, tickets, catalogues and merchandise, these ideas of repetition become a visually striking and engaging set of touchpoints. Though the overall look and feel is decidedly modern, there’s a nod to the golden era of Hollywood and early black and white film’s countdowns in the typographic treatment. “The technical monospaced typeface creates a link between classic cinema and technology surrounding it nowadays,” explains New York-based Peemoeller.
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Author: Emily Gosling
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