by Ernie Schenck

Despite the red tape often found in ad agencies, Ernie Schenck calls on creatives to channel their most passionate voices.

On a hot summer night in 1965, in a dusty, weed-choked field in Newport, Rhode Island, a young singer-songwriter walked out onto the stage with nothing but his guitar and a harmonica. This was expected. This was who Bob Dylan was. This was the Bob Dylan the folk festival crowd loved and adored. The voice of a generation. The Times-They-Are-a-Changin’ Bob. The Mr.-Tambourine-Man Bob. The Blowin’-in-the-Wind Bob. And he did not disappoint them.

But later that night, when Dylan came back…

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