by Ernie Schenck

Amid the creative buzz of the agency floor, Ernie Schenck gives a shout-out to silence.

“Sometimes the best way to prepare ourselves to hear in a new and better way is to be still and silent.” —Buddha

Maybe you’ve heard about this. An app called Coffitivity. Basically, it re-creates the sound of a busy coffee house. It’s based on research that claims that the incessant clink and clatter—of spoons and cups, wooden chairs scraping across wooden floors, and, of course, the omnipresent drone of students and business people, musicians and soccer moms, to say nothing of…

Read more here:: Advertising: Let's Make Some Noise for Silence