Analysts seem to mostly share my view of yesterday’s Apple event. While there was acknowledgement that the new offerings would help to grow the company’s Services business, and AAPL did open just under 1% up on yesterday’s close, the general response was extremely muted.

Even the bank partnering with the company for the Apple Card said that the impact on the company’s future was likely to be small …

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The post Analysts underwhelmed by Apple event – even the company’s card partner, Goldman Sachs appeared first on 9to5Mac.

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Ben Lovejoy

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