The latest CIRP data for the April to June quarter showed that Apple was attracting more Android switchers than at any time in the past 12 months.
The good news for Apple is that relative to earlier quarters, they attracted a higher percentage of iPhone buyers from Android phones. In the past three quarters before the June 2017 quarter, Android owners had represented 14% to 17% of iPhone buyers. With lengthening upgrade cycles and a growing percentage of owners with the most recently released models, continued platform switching will be important to the success of the next iPhones …
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Author: Ben Lovejoy
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