By Eliza Williams

Shot on iPhone 6 Bangalore India

Okay, there are the quibbles about the resolution – yes, I know you can’t shoot a billboard-size photo on your phone – and some of the images in isolation are a bit anodyne, but the Apple Shot on iPhone 6 poster campaign still feels one of the strongest uses of outdoor advertising around (here’s Paul Belford on the subject, if you need further convincing).

The latest iteration of the campaign is themed around colour, with Apple putting up vibrant, rainbow-style posters across the globe, featuring images hand-selected for the individual locations. Here’s a selection of them in situ:

Top: Seoul, Korea; Bangalore, India
Sydney, Australia
Shot on iPhone 6 Sydney AustraliaSydney Australia
Shot on iPhone 6 Shanghai, ChinaShanghai, China

Read more here:: Apple opts for colourful approach in latest Shot on iPhone 6 campaign