Apple’s interest in exclusive video programming is stretching beyond its original content TV show efforts. Digiday reports that Apple paid Buzzfeed to show the first three episodes of its ‘Future History’ video series on Apple News, a week ahead of Buzzfeed’s other distribution platforms.

Apple gave Buzzfeed a cut of the ads shown on the videos, in addition to upfront payment. Apple has highlighted video stories more prominently in Apple News since iOS 11.3 with several video-focused features.

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Benjamin Mayo

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