We have already seen Apple aggressively promote trade in bonuses, moves that the company does not typically make in the wake of the release of new iPhones. However, it seems like Apple is working harder than ever to push unit sales this time around.

Bloomberg reports that Apple told some marketing staff to put their work on hold and switch to focusing on iPhone marketing, another sign that iPhone XS and iPhone XR sales are not as strong.


The post Apple reportedly reassigned some marketing staff to focus on boosting new iPhone sales appeared first on 9to5Mac.

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Benjamin Mayo


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