Apple is taking Swatch to court after the Swiss watchmaker used the slogan ‘Tick different’ to promote its NFC-enabled watch. Apple is arguing that the slogan unfairly trades on its own ‘Think different‘ campaign, while Swatch claims that the reference is purely coincidental.

‘Think different’ is arguably one of the most famous ad slogans in history, used by Apple from 1997 to 2002. It emerged from the one-minute ‘Crazy Ones’ commercial which featured a total of 17 people who changed the world by challenging the status quo …


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Author: Ben Lovejoy
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