Architecture, creativity, and community. These are the themes that best summarize Apple retail in 2018. Over the past year, Apple has worked in new ways to expand its global and local reach. The company has challenged the traditional definition of brick-and-mortar stores during an uncertain time for many retailers. By opening increasingly ambitious and inviting locations supported by an engaging schedule of creative events, Apple hopes that its 500 million yearly visitors won’t just shop, but also discover a place to connect with like-minded individuals in their own communities.

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Michael Steeber

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