By David Airey
Contributed by Russell Holmes of London-based ico.
Avestan is a lifestyle and beauty brand underpinned by sensory experience and discovery and inspired by significant ‘moments’ during journeys to often unexpected destinations. The result is a collection of products that use fragrance to communicate the emotions inherent within these ‘moments’.
Working closely with the client, we crafted a brand story and artistic visual language that could express the subtleties and nuances of each journey. Careful and rigorous art direction then brought the stories to life through films, packaging, a brand book and an immersive online experience.
Avestan’s first retail stores are set to open later this year.
All ico projects on Identity Designed. Visit the ico website.
Read more here:: Avestan