By David Airey

Basement Theatre identity design

Contributed by Alice Murray of Auckland-based Studio Alexander.

Basement Theatre is Auckland’s only underground theatre and a great development space for emerging young actors. Our client wanted something bold, playful, and edgy.

The resulting flexible design system makes use of the stair graphic as an expressive element on imagery and text as well as a conventional signifier for the physical space. And the fluro colour scheme seemed the perfect fit for an outgoing theatre with a bold personality.

Basement Theatre identity design

Basement Theatre identity design

Basement Theatre identity design

Basement Theatre identity design

Basement Theatre identity design

Basement Theatre identity design

Basement Theatre identity design

Basement Theatre identity design

Basement Theatre identity design

Basement Theatre identity design

Basement Theatre identity design

Basement Theatre identity design

Strategic director: Grant Alexander
Creative director: Sam Trustrum
Design team: Alice Murray, Thomas Lawlor, Jared McDowell
Client: Elise Sterback, Sam Snedden

Basement Theatre identity design

View more identity work on the Studio Alexander website.

Read more here:: Basement Theatre