With a new year comes an impending feeling that one should adopt healthier habits to help repair the damage done during the festive period. Therefore when we spotted the launch of Pippa Murray’s cookbook, Pip & Nut, we were won over by its healthy recipes and fun design – the latter courtesy of B&B studio.

Specialists in brand creation, identity and packaging, B&B studio created the Pip & Nut brand, which reinvented nut butter, transforming it from a cupboard staple that was spread on toast, into a healthy and nutritious snack, as well as a cooking ingredient and now an aspirational coffee table cookbook.

B&B studio has worked with Pip & Nut from the brand’s beginning in 2015, creating the memorable leaping squirrel that graces the brand’s packaging. Pip & Nut is now the UK’s fastest growing nut butter brand. The agency designed the cookbook’s cover and back pages, colourful splash pages, icons and directed the photography.

Shaun Bowen, Creative Partner at B&B studio, says: “We worked closely with the publishers and food photographer to ensure the personality of the Pip & Nut brand came through on every page. The result is the best kind of cookbook – packed with recipes that real people really want to cook and as visually striking as a beautiful coffee table book.” Discover more at bandb-studio.co.uk.

Via Creative Boom submission | All images courtesy of B&B

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Author: Laura Collinson

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