By Thomas Bradley


In this series we will look deeper into a work that was especially admired in our community: “Distractions & Procrastinations”, created by Luke Choice. The Australian artist (who is now based in New York City) specializes in creating eye-catching 3D illustrations. His projects have been featured several times on Behance, and his designs have been used by companies like Nike and American Express. “Distractions & Procrastinations”, today’s featured project, comes from a place of experimentation; It is a showcase of Choice’s unique style, and a visual display of the fun that Choice has with his work. Mr. Choice was kind enough to answer a few questions about the project and about his creative process.

What was your inspiration for this project?

This project was a culmination of many late nights, where I have either been waiting for projects to render, or where i have hit creative block and needed a shot of inspiration. I love to explore different tools, textures and techniques in small increments, then find ways to incorporate them into larger ideas.

Can you describe your process in creating this project?

I get a lot of enjoyment out of re-appropriating past concepts into other artworks. Experimenting is such an important part of evolving my work, and the majority of these artworks had no initial direction. I try to let the process develop organically and respond to colors, shapes, patterns, etc., as they present themselves.

Did you expect it to be as popular as it’s been on The Behance Network?

You never quite know what is going to get traction, but i wanted to build a project that would give the viewer something unexpected as they scrolled through. I get a lot of satisfaction from surprising people that follow my work, as i can get frustrated if i feel like i’m not pushing myself to create something new and outside of my comfort zone.

Did you go through many versions and iterations before coming up with these final pieces?

There are many iterations of most of these artworks, as it’s all so experimental. Without having to answer a client brief and go back and forth with amends, I enjoyed making the decision of when enough was enough, and making sure I had fun while creating them.

Do you feel that this project is “done,” or is there anything you’d like to improve on or change in the future?

I’m sure that I have another project full of experiments like this i could post. Competition is fierce out there with so many amazing artists, that i see these experimentations as a necessity to try and stay ahead of the game and remain relevant. It’s not enough to just know how to use these programs. I place a lot of value on composition, color and balance which is relevant across all disciplines of creativity, so why limit myself to just one style.


Read more here:: Behind the Project: Distractions & Procrastinations