By David Airey

Benney identity design

Contributed by Marshall Rake of Los Angeles and Portland-based Public-Library.

In collaboration with Christian Weber and the Tilford Brothers we relaunched the exquisite enamelling and goldsmithing jewellery company, Benney.

Based in London, and awarded three Royal Warrants, Benney has been providing custom pieces for Royal Family members for decades.

Benney made the switch from private commission to public consumption, and we signified this change with a rebrand and retelling of their powerful story. We created a new identity, packaging, digital presence, imagery and look books. Each new design element is held to the same standards as the jewellery that Benney has been producing for more than half a century.

Benney identity design

Benney identity design

Benney identity design

Benney logo

The symbol has been slightly modified from the original Benney mark, which is an abstraction and abbreviation for Gerald Benney. We made slight adjustments, then completed the update by pairing it with Calibre and contemporary typesetting. Garamond Premier Pro is the accompanying typeface used in collateral.

Benney identity design

Benney identity design

Benney identity design

Benney identity design

Benney identity design

Benney identity design

Benney identity design

Benney identity design

Benney identity design

Client: Benney
Collaboration: Tilford Brothers
Photography: Christian Weber
Website development: Camp Quiet
Service: advertising, branding, creative direction, event design, interactive, packaging, print, user experience, website design

View more identity work on the Public-Library website. Follow the duo on Twitter.

Read more here:: Benney