There have been conflicting theories about why Apple spent a rumored $400M on acquiring Shazam. Some suggested it was nothing more than protecting Siri’s Shazam-powered music recognition. Others wondered whether it was to expose Shazam’s customer base to Apple Music. Yet others theorized it was for the data.

Now one early investor in Shazam has suggested that the combination of the latter two elements could significantly boost Apple Music subscriptions …

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Ben Lovejoy

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